SOURCE: Bulldog Reporter's IR University

Bulldog Reporter's IR University

October 13, 2009 20:21 ET

Reporting Financial Results: Seven Do's and Don'ts of Superior Earnings Releases Every IRO Must Know

Bulldog Reporter's IR University Presents a New Audio Conference Friday, October 23, 2009

OAKLAND, CA--(Marketwire - October 13, 2009) - IR professionals who want to learn practical techniques needed to help their team maximize the positive impact of every earnings release they craft and distribute -- and boost their team's writing prowess in the process -- should attend this new 90 minute audio conference from Bulldog Reporter's IR University.

This 90 minute, exclusive, IR University audio conference takes place on Friday, October 23rd, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT).

The presenters on this panel are:

Mark Barnett, Chief Investor Relations Officer, Assistant Vice President, Financial Services Communications, Nationwide Insurance Company

Robert Philipps, Vice President, Treasury & Investor Relations, Diamond Foods

Charlotte Laurent-Ottomane, Founder, Nvestcom


Ina McGuinness, Senior Vice President, ICR

Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  Strategic Planning: Who should be involved in planning meetings and
    what should be included in the agenda -- including key metrics and themes
--  Outlining Tips: How to map and then clearly articulate the strategies
    and tactics behind management decisions... before putting pen to paper
--  The latest in GAAP and non-GAAP disclosure requirements
--  Earnings Hot Buttons: Key elements and numbers investors and analysts
    want to see most in your earnings release -- plus how to make sure these
    essential elements are part of every earnings release
--  Best Practices and Case Studies: Samples of effective earnings
--  Killer Quotes: The truth about CEO and CFO quotes... and how to make
    sure they communicate value with credibility-building language
--  Earnings Release Pitfalls: Why so many earning releases fail to hit
    investor, analyst or financial media hot buttons -- plus the most common
    disclosure errors IROs make
--  Web 2.0 Tools: How SEO, video, audio, slideshows, social media and
    other multimedia play a role in crafting and distributing today's earnings
--  Fresh Perspectives: New ideas and approaches for telling a company's

Attendance at Bulldog Reporter's IR University audio conference costs $299 per telephone site. Participants in the 90-minute conference will be able to pose specific questions for the presenters at several junctures during the discussion. Registration also includes IR University's Conference Manual, plus a worksheet designed to help attendees track panel comments, tips and best practices and a full transcript of the conference. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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