SOURCE: Source Direct Holdings, Inc.

May 01, 2007 09:30 ET

Representative Agreement Signed With Koval Marketing Association; Purchase Order Received for Simply WoW® Odor Annihilator®

IDAHO FALLS, ID -- (MARKET WIRE) -- May 1, 2007 --Source Direct Holdings, Inc. (OTCBB: SODH) is pleased to announce a Representative agreement with Koval Marketing Association, a full service sales, service, and marketing company, established in 1982 that is today the largest Representative in their field in the Western United States. In a separate transaction, Source Direct Holdings has confirmed an initial order for 25,000 plus units of Simply WoW® Odor Annihilator®.

"Our philosophy is to hire the most professional and respected sales people available. One area that has been common throughout the years is that KMA is not afraid to expand our sales force to better serve our factories and customers," according to Koval Marketing.

"Koval Marketing will create opportunities for Source Direct that were otherwise unavailable at this time. Their abilities in building relationships amongst manufactures and distributors will hopefully send Source Direct to a new marketing level," commented Source Direct CEO Deren Smith.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning technology company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and private-label automotive cleaning products industries. Simply WoW® is a registered trademark; Stain Pen® and "Works On The Spot"® are trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at www.simplywow.com.

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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