SOURCE: Republic Project

Republic Project

April 16, 2013 09:30 ET

Republic Project Powers "Native" for Hollywood

Industry Innovating Republic Project Platform Has Been Quietly Powering a Number of Pioneering Native Ad Efforts for a Slew of Recent Hollywood Releases

LOS ANGELES, CA--(Marketwired - Apr 16, 2013) - Republic Project, a cloud-based dynamic digital creative platform, has quickly pioneered an industry leading, innovative solution for pushing rich media into the native advertising landscape. The company has seen tremendous success with recent campaigns for the entertainment industry such as 'Tyler Perry's Temptation,' 'Hannibal' for NBC, The Weinstein Company's 'Django Unchained,' Disney's 'Oz,' and Lionsgate's 'Texas Chainsaw 3D,' prompting faster than projected growth as more advertisers are jumping on board with the newly re-launched start-up.

In recent efforts for these campaigns, Republic Project has demonstrated that native ads can indeed have high engagement and integrate rich media capabilities while driving scale, which has been a challenge for this area of the business. Across the various campaigns that they have been running, Republic Project has been seeing as high as 70% video interaction rates and significantly higher than average share rates.

Native advertising is the exclusive, in-content advertisements that are being more widely utilized to integrate into such platforms as Facebook, Twitter and other social platforms. Until recently, native ads were an onerous undertaking, requiring additional work from advertisers. With Republic Project, advertisers are seeing the benefit of native while still being able to leverage the rest of their campaign efforts, and the result is increased performance for their campaigns. Not all campaigns are simply about "interaction" though, and the recent campaign for 'Tyler Perry's Temptation' proved that there is still ground to be broken. In an innovative move with Lionsgate, Republic Project offered Tyler Perry fans the chance to interact with him via the Republic Project's SOCIALPRO unit by integrating Q&A into a live Google+ Hangout that was broadcast on the movie's Facebook page.

"Native advertising offers brand and entertainment advertisers the benefit to scale across multiple platforms," stated Gordon Paddison, CEO of Stradella Road and Republic Project investor. "Native ad formats like Republic Project deliver and amplify content across channel placements to high-performing traditional publishers in a way that was cost-prohibitive in the past."

"I love working with entertainment companies who come to us with challenges on how to accomplish new and exciting experiences inside of social, mobile and web. RP is always looking for an excuse to push our platform to the next level and revolutionize," confirms AJ Vernet, Republic Project CEO.

Republic Project is continuing to work with more mainstream brands as well, venturing beyond the entertainment category with clients like IKEA, Hyundai, Red Bull, Sony Electronics and Capital One, and will be launching a number of new innovations for advertisers in the next few months.

Republic Project is a cloud-based SaaS creative platform that enables any marketer, within minutes, to create, publish and serve rich media creative ads across any digital platform. Whether it is display, social or mobile, Republic Project combines the best of rich media display with the burgeoning categories of mobile advertising and native advertising on social so that marketers can be seamless in their delivery of highly engaging and impactful ads to any audience they want to engage. Their proprietary "FIREBLAZE" technology integrates such capabilities as video, social sharing, live streaming, and many other innovations in rich media. Republic Project, based in Los Angeles, is backed by Venture 51, Google Ventures, 500 Startups, Mesa Global, Microventures, and Ludlow Ventures, among others. Republic Project currently works with a number of Fortune 100 brands and is rapidly becoming the standard for cross-channel rich media publishing.

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