SOURCE: Reputation Changer LLC
NEW YORK, NY--(Marketwire - Aug 8, 2012) - Most business owners realize that, in 2012, maintaining a company website is mandatory. A website is necessary for any business that wishes to sell its products online, or even to gain exposure among online search engine users. According to a recent Business 2 Community article, however, an online presence is not just an invaluable marketing tool -- it is also an essential part of online reputation management. The article notes that a business with a strong, positive online presence is better prepared to ward off online attacks and defamatory posts. "There simply is no better vehicle for bolstering your reputation with prospective customers than a solid online presence," the article says. This claim has won the attention of industry-leading reputation management firm Reputation Changer. According to Reputation Changer, scam allegations and other online attacks are increasingly common, but a strong online presence can indeed keep defamation at bay.
In a new statement to the press, Reputation Changer CEO Cliff Stein praises the Business 2 Community article. "We all know that a good, healthy online presence is a vital part of brand enhancement, which is something no company can afford to neglect," says Stein. "What this article drives home is that a proactive approach to brand enhancement doubles as a strong defense against online attack."
These forms of online attack are growing more severe, and more insidious, by the day. Stein says that at Reputation Changer, scam allegations are all too common. "Many of our clients come to us because they have been erroneously accused of wrongdoing, even running scam operations," Stein confirms. "These are all good, upstanding businesses that have done nothing wrong, but a few online malcontents have soiled their online image."
Maintaining a robust, brand-enhancing online presence is a crucial step toward warding off these unscrupulous attacks. Stein says that a good online presence insulates companies against rumors or attacks, even negative reviews. "If an online attack or a scam allegation materializes and there is little information about your business already online, it could spell trouble," notes the Reputation Changer executive. "Because there is not much online material about your company, that negative listing will likely make its way onto the first page of search engine results, where everyone will see it and it will do serious damage."
By contrast, Stein notes that a company with a healthy online presence is less susceptible to attack. "Reputation Changer is vigorous in posting regular content that presents our brand in a positive light, so that if rumors of a Reputation Changer scam were ever to surface, they would be unlikely to crack the first page or even the second or third page of Google," he says. "In other words, the rumors would be basically non-existent, relegated to a distant search results page where few people would even notice. That's the same level of defense we seek to provide all of our clients."
Stein says his "Reputation Changer Scam" example applies to businesses of all kinds. "There is no telling when some baseless, but nevertheless damaging attack might appear," he warns. "These scam allegations and unscrupulous claims could come from unhappy consumers, disgruntled ex-employees, or even business rivals. That's why it's so vital for companies to be prepared, and to work hard at building the kind of defensive online content that will keep such rumors out of the way."
Widely heralded as the #1 online reputation management firm in the world, Reputation Changer was founded in 2009 by a world-class team of seasoned SEO, marketing, and business professionals, brought together by their shared vision for helping businesses and individuals take control of their online reputation. Since then, the firm has come to be known and celebrated as one of the most powerful and innovative forces in the online reputation management business. The company's vision is to help companies and individuals take charge of the way they are portrayed on the Web; in service of this vision, Reputation Changer deploys advanced content creation, SEO, and social media strategies. The company renders these services on behalf of a wide range of clients, including Fortune 500 companies, small business start-ups, individual citizens, elected officials, medical practices, legal firms, and more.