SOURCE: iKarma.com

March 17, 2006 13:55 ET

Reputation Management and Increased Sales Go Hand in Hand for Financial Professionals

iKarma CEO Adds up the Value of Online Reputation at ValueRich Expo

JUPITER, FL -- (MARKET WIRE) -- March 17, 2006 -- "A few attendees at the ValueRich Expo joked that if clients could rate their performance, it might put them out of business," said Paul Williams, CEO of iKarma.com (OTC: IKMA). Williams was a presenting speaker at this month's ValueRich Small-Cap Expo in Miami. He spoke on the risks of neglecting online reputation in business and the value of developing it.

"We decided that the best way to get the attention of the financial community was to show them how they could profit from using our service, literally," said Williams. "Whether they loved us or feared us, the attendees understood how the trust they had earned with current clients could be used to gain the confidence of prospective new clients."

"The financial industry is built on a foundation of trust. Without it, the industry can't exist," said Williams. "People talk and what they say has real economic and competitive value that too often goes untapped. No one understands this better than people who sell investments for a living. The odds of opening an account with a stranger are about one in 100. But the odds of opening an account from a referral are about 50/50. The executives whom Williams spoke to understood this immediately. "iKarma.com provides a service that allows almost any type of business to harness the power of their best salespeople: existing customers. Some of the attendees thought it was odd that we showed up at a financial conference looking for customers, rather than investors. But we believe the investment interest will come naturally as financial professionals discover the value that using iKarma.com can bring to their own business."

The ValueRich Small-Cap Expo (http://www.valuerichonline.com/expo/mi06/ ) is an annual conference for small-cap companies to showcase their companies' products and services. Put on by ValueRich Magazine, the expo also provides a "Banker's Row" for investment banks and small-cap executives to meet and speak face-to-face.

Anyone interested in viewing a copy of the presentation and speakers' notes from the expo can download a copy from http://www.iKarma.com/PR.

About iKarma, Inc.

iKarma Inc. is a public company that trades on the Pink Sheets under the symbol IKMA. Based in Jupiter, Florida, iKarma Inc. specializes in providing reputation and customer feedback systems for businesses and professionals. iKarma's mission is to help create prosperity and commerce by bringing greater trust and openness to business transactions. iKarma is a proud member of WOMMA, The Word of Mouth Marketing Association. iKarma was a sponsor of WOMMA's 2005 conference in New York, and a guest speaker at its recent WOMBAT training event in Orlando. We encourage anyone interested in word of mouth marketing to visit the organizations web site at http://www.WOMMA.org.

iKarma, iKarma.com, eReputation and eReputation.com are all service marks owned by iKarma Inc.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Securities Exchange Act of 1934, including the Company's expectations or beliefs concerning, among other things, future operating results and various components thereof. The Company cautions that such matters necessarily involve significant risks and uncertainties that could cause actual operating results and liquidity needs to differ materially from such statements, including, without limitation: (i) increased competition, (ii) changes in the demand for e-commerce and internet based businesses and (iii) changes in general economic conditions. Investors are advised to seek professional advice and conduct a complete due diligence regarding this, or any other company being considered for investment purposes. Investing in securities, particularly in issues priced at less than $1 per share, involves substantial risk and may result in a partial or complete loss of investment capital. Press releases issued by the company should not be interpreted as an offer to sell or a solicitation to buy company stock.

Keywords: Reputation Management, Financial Advisor, Registered Rep, Securities Broker, Stock Broker, Financial Planner, Trust

For more information, visit http://www.iKarma.com

Contact Information

  • For further information, contact:

    Paul Williams
    CEO
    iKarma Inc.
    Paul@iKarma.com
    1.561.427.7285 Phone
    1.561.427.7881 Fax