SOURCE: Reputation Changer LLC
NEW YORK, NY--(Marketwire - Jul 30, 2012) - Online reputation management is a big industry, and it's growing more expansive all the time. As the Internet's power to shape consumer behavior grows, and as online review sites like Yelp come to hold even greater influence, small businesses and Fortune 500 companies alike are enlisting the services of reputation management firms. According to a new article from CIO, however, reputation management is hardly just the province of corporations. Individuals need to seriously consider how they are portrayed on the Internet -- particularly those seeking employment. Many individuals seek employment without paying the proper heed to their online reputation, the article says, but a company called ReputationChanger.com is seeking to change that.
The CIO article notes that many would-be employees spend a lot of time and energy polishing their resume, but fail to properly assess and tweak their "online resume" -- that is, the listings that appear when their name is searched for on Google, Yahoo, or Bing. Employers, meanwhile, are adamant about doing their due diligence, conducting online searches for each and every interviewee. What this often leads to is an unexpected and unwelcome question, during the job interview, about an embarrassing online photo or negative listing -- something that can ultimately cause the interview to end in ruin for the job applicant.
Cliff Stein, the Chief Executive Officer for ReputationChanger.com, has responded to the article with a new statement to the press, affirming the importance of online reputation management for individuals. "The fact is, it's a lot more difficult to keep a clean profile and a sterling reputation than it used to be," comments Stein. "There was a time when defending your reputation meant keeping arrest records or mug shots out of the local newspaper. Now, thanks to Facebook and Google, an embarrassing frat party photo can surface, fifteen or twenty years after the fact, and ultimately undo a person's hard-earned reputation."
For this reason, Stein says, it is vital for individuals to monitor their online assets, and to always be aware of how they are being presented on the Internet. "To avoid unwanted surprises during a job interview, it never hurts to conduct a thorough online reputation inventory, searching for yourself on the leading search engines," says Stein.
Stein also recommends going a step farther. "For any individual, but especially working professionals, reputation monitoring is only the first step," he offers. "From there, it's important to actively build a strong, positive reputation. This can be done through amassing positive online assets such as a website, a blog, and a strong social media presence." According to Stein, this positive content accumulates on the first page of online search listings, ultimately pushing unwanted listings out of the way.
Stein goes on to say that while this DIY approach to reputation management works for some individuals, many acts of online defamation require the assistance of a professional firm, like ReputationChanger.com. "Our company has worked with people from all industries, including financial planners, doctors, lawyers, and more," the ReputationChanger.com CEO enthuses. "The bottom line is that we're in the business of giving people control of their online reputation, and we don't believe anyone should have to suffer undue embarrassment because an old photo surfaces on Google."
ReputationChanger.com offers customized reputation repair plans for individuals and corporations alike, with the goal of providing results tailored to the client's particular reputation management needs. This is great news for job seekers, Stein says. "Whatever the unwanted online listings are, ReputationChanger.com can help suppress them, and ultimately provide job seekers with a clean bill of health, as far as their online image goes," he concludes.
ReputationChanger.com was founded in 2009 by a team of world-class SEO, marketing, and business veterans, brought together by their zeal for helping companies and individuals take control of their online reputation. Since then, the company has come to be regarded as one of the most influential and innovative forces in the reputation defense industry.
ReputationChanger.com is heralded for its pioneering use of the most advanced technology, as well as its savvy implementation of the most effective content development and SEO strategies, to say nothing of social media management. The company works around the clock to provide extensive and effective reputation management strategies to its clients, which have included a variety of small and large businesses, as well as individuals.