Reputation.com Named "Cool Vendor" by Leading Analyst Firm

REDWOOD CITY, CA--(Marketwire - May 12, 2011) - Reputation.com, provider of solutions for online reputation management and privacy control to individuals and businesses, today announced it has been included in the list of "Cool Vendors" in the Gartner, Inc., Cool Vendors in Risk Management, Privacy and Compliance, 2011 by Carsten Casper et al, April 15, 2011. The annual "Cool Vendors" report serves to highlight interesting, new and innovative vendors, products and services for businesses. The report is developed by Gartner, Inc. (NYSE: IT), the world's leading information technology research and advisory company.

"It's now an imperative that businesses monitor, manage and measure their reputations online. This is no longer something companies can afford to ignore, and it's too technically complex and time-consuming for them to handle on their own," said Michael Fertik, CEO and Founder of Reputation.com.

According to the "Cool Vendors" report, "Sophisticated tools are necessary to manage vendors, monitor virtualized environments, locate stores of sensitive information, understand large amounts of regulatory knowledge and control your online reputation."

In the digital age, an online reputation has an increasingly strong impact on a company's market value, as well as an influence on selling more products and services and attracting more hires or partners. With much of a company's value based on its reputation, threats to reputation are a critical risk and businesses and individuals alike are taking steps to control and improve their reputations online. Through Reputation.com's solutions for online reputation management, businesses benefit from a full spectrum of reputation and privacy solutions, including: proactive reputation management; innovative privacy control solutions for social networking; a service to safeguard and remove private, personal information from the Internet; and protection for false and malicious online attacks.

The company was recently honored as a World Economic Forum Technology Pioneer 2011 for its technological innovation and global commitment to online privacy and reputation management solutions.

About Reputation.com
Reputation.com's mission is to empower individuals and businesses to control their privacy and reputation online. Formerly ReputationDefender, Reputation.com was founded in 2006 and is the pioneer of online reputation management solutions. The company is recognized by World Economic Forum as a Technology Pioneer 2011 for its global technology leadership and innovation. The privately held company is headquartered in Silicon Valley, has an office in Germany and serves customers in more than 100 countries.

About Gartner's Cool Vendor Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

Cool Vendor Disclaimer
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.