Contact Information: Media Contacts: Raksha Varma The Horn Group rvarma(at)horngroup(dot)com +1 415 905 4022 Lara Sasken ReputationDefender lara.sasken(at)reputationdefender(dot)com
ReputationDefender Secures $8.65 Million in Series B Funding Led by Bessemer Venture Partners and Kleiner Perkins Caufield & Byers
World's First Online Reputation and Privacy Management Company Plans to Accelerate Product Development and Engineering Operations; Appoints Former Comcast VP as Chief Marketing Officer
| Source: ReputationDefender
REDWOOD CITY, CA--(Marketwire - January 12, 2010) - ReputationDefender, the first
comprehensive online reputation and privacy management company, today
announced that it has secured $8.65 million in Series B funding led by
Bessemer Venture Partners and Kleiner Perkins Caufield & Byers to expand
its product development, engineering and senior team. David Cowan, partner
at Bessemer Venture Partners, and Ted Schlein, managing partner at Kleiner
Perkins, will join the Company's Board of Directors with Mike Maples,
managing partner at Maples Investments, and Michael Fertik, CEO and Founder
of ReputationDefender.
ReputationDefender is the pioneer and global leader of a growing market
geared toward helping consumers accurately represent themselves online as
search and user-generated content continue to dominate the Web. The round
of financing by Bessemer and Kleiner Perkins validates the company's aim of
providing all consumer segments -- including professionals, small business
owners, students, social Web enthusiasts, parents and more -- with
solutions to control their online reputations and protect against Internet
stalking, identity theft/impersonation and other online threats.
"The Internet is a utility for every life transaction, but it also
threatens privacy and personal reputation. The explosion of consumer
content on social channels like Facebook and search has awakened people to
the reality that they need a way to control what's being said about them
online," said Michael Fertik. "With the experience and support of Bessemer
and Kleiner Perkins, we can continue to make huge strides in improving and
developing our products."
ReputationDefender helps professionals grow their businesses online and
improves job seekers' chances of gaining employment by moving relevant
content to the top of Google results. ReputationDefender also helps
parents stay informed of their child's whereabouts online, and is quickly
becoming the next step in identity management by removing its customers'
personal identifiable information from Internet databases.
"If you haven't Googled yourself, you're simply not paying attention to how
your name, address, resume, relationships and conversations are
published -- or suppressed -- in ways that don't serve you," commented
David Cowan of Bessemer Venture Partners. "Information security today must
evolve from protecting our hard drives to protecting our identities, and
that's why we're delighted to join the leading venture in this field."
The company also announced that Terrence Sweeney, an accomplished
subscription marketer and branding expert, joined the company as Chief
Marketing Officer to oversee brand strategy and marketing. Previously,
Sweeney was Vice President of Multi-Product Marketing & Competitive
Strategy for Comcast Corporation. Prior to Comcast, he was VP of Marketing
at Sirius Satellite Radio in its start-up phase as well as the Director of
Advertising & Communications for British Airways. He has also worked at a
number of global marketing agencies including BBDO, Saatchi & Saatchi and
TPMG Media Innovation, where he managed branding, advertising, media and
promotions for clients like Gillette, FedEx, HBO, Dish Network and General
Mills.
Ted Schlein of Kleiner Perkins Caufield & Byers commented, "We were
attracted to ReputationDefender not only because it is creating an exciting
new category, but because it has a talented management team in place, one
with the vision and leadership to seize this massive market opportunity."
About ReputationDefender
ReputationDefender is the
world's only comprehensive online reputation and privacy management
company. Through its suite of services, including MyReputation(SM),
MyEdge(SM), MyChild(SM), and MyPrivacy(SM), ReputationDefender helps its
customers manage and protect their online information. ReputationDefender
also helps customers promote themselves and their businesses online.
Headquartered in Silicon Valley with offices in Munich, ReputationDefender
serves customers in over 40 countries and has been featured in The Wall
Street Journal, Financial Times, New York Times, Washington Post, Forbes,
technology blogs like ZDNet and broadcast programming, including FOX News,
ABC News, Good Morning America, The Today Show and Dr. Phil.
About Bessemer Venture Partners
Bessemer Venture Partners is a global
investment group with offices in Silicon Valley, Boston, New York, Mumbai,
and Tel Aviv. As the oldest venture capital practice in the United States,
BVP has partnered as an active, hands-on investor in Ciena, Ingersoll Rand,
Parametric, Skype, Staples, VeriSign, and W.R. Grace, among many others.
More than 100 BVP-funded companies have gone public on exchanges in Canada,
India, London, and the United States.
About Kleiner Perkins Caufield & Byers
Since its founding in 1972, Kleiner Perkins
Caufield & Byers has backed entrepreneurs in over 600 ventures,
including AOL, Amazon.com, Citrix, Compaq Computer, Electronic Arts,
Genentech, Genomic Health, Google, Intuit, Juniper Networks, Netscape,
Lotus, Sun Microsystems, Symantec, Verisign and Xilinx. KPCB portfolio
companies employ more than 250,000 people. More than 150 of the firm's
portfolio companies have gone public. Many other ventures have achieved
success through mergers and acquisitions. The firm has offices in Menlo
Park, California; Beijing, China; and Shanghai, China. For additional
information visit, www.kpcb.com.