SOURCE: Summit Brands

March 18, 2008 07:00 ET

Rescue My Kitchen™ Contest Helps Home-Owners Fight Back Against the Gunk and Grime

Celebrity Home Keeping Expert Helps Attack What Lurks™ in America's Kitchens

FORT WAYNE, IN--(Marketwire - March 18, 2008) - Dirty dishwashers that haven't been cleaned in months. Filthy fridges with leftovers from the holiday season and countertops cluttered with kitchen dust, grime and mildew aren't chores we necessarily look forward to; in fact, according to a survey conducted by Summit Brands, nearly half of us avoid the dreaded chore of cleaning our kitchen altogether.

As April looms and the spring cleaning season gets underway, don't you wish you could give yourself a break and have someone do the dirty work for you? Thanks to Dishwasher Magic® and "Healthy Housekeeper" Laura Dellutri, consumers can enter the first-ever Rescue My Kitchen™ Contest that helps home-owners take back control of their kitchens with an emergency makeover.

Dellutri is on the hunt for America's worst kitchen catastrophe and will transform one lucky winner's kitchen into a more guest-friendly room -- by eliminating the gunk that lurks within less visible, but odor prone areas such as appliances.

From March 18 through May 1, home-owners can visit, www.RescueMyKitchen.com for a chance to spend a day with Dellutri and her professional cleaning crew who will battle even the scariest kitchen disaster. The winner will also receive a full set of brand-new GE CleanSteel™ kitchen appliances and a year's supply of cleaning products.

"The kitchen is the major hub of activity in many homes, and coincidentally, it's also a breeding ground for bacteria and unappetizing smells when not regularly tended to," said Dellutri. "I am ecstatic to roll up my sleeves and help someone tackle their kitchen code red through the Rescue My Kitchen contest."

Dellutri's Rescue My Kitchen Code Red Checklist offers time-saving tips to tackle those areas of the kitchen that are often neglected including:

Grimy Ovens: Skip the old fashioned routine by investing in some new oven liners that can withstand temperatures up to 550 degrees. When the goo drips on the liner just throw it in the dishwasher to clean. Time Saved: 1 hour

Dirty Dishwashers: Many consumers fall for the common myth that dishwashers clean themselves during the wash cycle. Dellutri recommends using Dishwasher Magic® to fight the hard water deposits, rust and food that can build up inside the dishwasher and impede performance. It's the only dishwasher cleaner that disinfects while it cleans, killing 99.999 percent of E. coli and salmonella. Time Saved: 15-20 minutes

Odorous Disposers: Lemons may seem like a fix for odors, but they are not effective at removing waste buildup that can linger and cause odors to return. Dellutri recommends Disposer Care®, which cleans disposers in less than a minute and removes 99 percent of the grunge and grime that causes odor -- even cleaning underneath the hard-to-reach splashguard. Time Saved: 60 seconds

Sticky refrigerators: Use dishwasher-safe, washable refrigerator shelf liners and you won't find yourself struggling with sticky goo that's collected on your shelves. Just throw the soiled liners in the dishwasher as needed. Time Saved: 30-45 minutes

Greasy kitchen blinds: For removing grease buildup from kitchen blinds, where sunlight makes it especially easy to spot, consider an ultrasonic blind cleaner service that will come to the home, take down the blinds, clean and reinstall them for a nominal charge. Time Saved: 3 hours or more

To enter the Rescue My Kitchen Contest applicants can log onto www.RescueMyKitchen.com to submit a photo and a 600 word or less essay or a two minute video online explaining why they need an emergency-kitchen makeover. Nominees can also mail in their essay and photo or video, along with a fully completed entry form available at www.RescueMyKitchen.com. All mail-in entries must be postmarked by May 1, 2008 and received by May 8, 2008 to be eligible.

No purchase necessary to enter or win. Contest is open to Nominees who are legal residents of the 48 contiguous US states & DC, 21 years or older and have exclusive ownership of their house or apartment and Nominators who are legal residents of the 50 US & DC, 18 years of age or older. Contest begins March 18, 2008 at 12:00 AM ET ends May 1 at 11:59 PM ET. Void where prohibited. For complete details, see the Official Rules, which govern, at www.RescueMyKitchen.com.

About Dishwasher Magic®

Dishwasher Magic by Summit Brands is the only EPA-registered dishwasher disinfectant on the market today, removing hardwater deposits, rust and food build-up. It is the only dishwasher cleaner that disinfects while it cleans, killing 99.999% of E. Coli and Salmonella. It is environmentally friendly and is considered a "green" chemical, and is safe for all dishwasher model interiors and plumbing and safe for use with septic systems. Dishwasher Magic is available at most mass retailers, grocery, hardware and home center locations across the country for about $3.99.

About Disposer Care®

Disposer Care by Summit Brands foams away 99% of the grunge and grime in garbage disposers that cause odors -- even getting underneath the splashguard. It is easy to use, is more effective than home remedies and leaves a pleasant lemon scent. The product is non-corrosive, biodegradable and safe for the septic system, and is safe for pipes of all ages, including PVC pipes. Disposer Care is available at most mass retailers, grocery, hardware and home center locations across the country for about $3.99.

About Summit Brands

Summit Brands, formerly Iron Out, Inc., was founded in Fort Wayne, Ind. in 1958. The company has since manufactured and marketed leading household cleaning brands, such as Super Iron Out, Disposer Care, Dishwasher Magic, White Brite and Washer Magic. Summit Brands products are available at most superstores, grocery, home center and hardware stores. For more information or to find the closest retailer, go to www.summitbrands.com.

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