SOURCE: StayinFront

StayinFront

September 07, 2011 14:00 ET

Research-Driven Biopharma Company Selects StayinFront for New CRM Initiative

Teams Using StayinFront TouchRx™ Will Access CRM Data Using iPad® Mobile Digital Devices

FAIRFIELD, NJ--(Marketwire - Sep 7, 2011) - StayinFront, Inc., a leading global provider of customer relationship management systems and mobile sales force effectiveness tools, announced today that a Swiss-based biopharma company has selected the StayinFront TouchRx™ platform for deploying iPads® across their U.S. sales force.

The research-driven biopharmaceutical company is devoted to identifying, developing and marketing innovative products in the fields of reproductive health, urology, gastroenterology, endocrinology and osteoarthritis.

StayinFront TouchRx on an iPad platform allows field forces to focus on selling by capturing call, sample and signature details quickly and easily. Presentations and other visuals can be launched on the device, which increases productive time spent with physicians and other targets. The 'single point of accountability' services model provided by StayinFront ensures the full value of the system, including comprehensive management of data through StayinFront Master Data Management.

Ken Arbadji, Vice President of Sales for StayinFront US, said, "StayinFront TouchRx enables quick and easy access to critical data from the world's leading mobile devices, including iPhone®, iPad® and Android™-based smartphones and tablets. These are powerful tools for pharmaceutical companies as they strive to engage physicians while maximizing productivity and efficiency in the field. Combining these tools with a complete package that includes master data management services means StayinFront is an integrated one-stop provider."

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com or log on to our blog at http://blogs.stayinfront.com

Note to editors: Copyright 2011. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

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