SOURCE: Research Now

Research Now

October 02, 2013 11:13 ET

Research Now Healthcare Launches Diabetes Panel in North America

Profiled Panel Provides a Deeper Look Into the 75% of Americans and Canadians Affected by Diabetes

PLANO, TX--(Marketwired - Oct 2, 2013) - Research Now, the global leader in digital data collection, today announced the launch of its Diabetes Panel, providing a resource for creating in-depth, multi-country insights on consumer ailments.

As a result of the launch, Research Now provides access to over 336,000 deeply-profiled panelists in the U.S. and Canada who have been diagnosed with either type 1 diabetes, type 2 diabetes, high blood pressure or obesity. This is the first market research panel based around therapeutic areas to be launched by the company. Research Now's Healthcare Panels also include hard-to-reach physicians, nurses, pharmacists, hospital executives and administrators.

Appointed earlier this year to oversee Research Now's Healthcare Research team worldwide, Senior Vice President of Global Healthcare Vincent DeRobertis commented, "As the nature and treatment of health conditions is so complex, we wanted to enforce the need to get insights from a variety of healthcare professionals and caregivers that go beyond a standard doctor. Due to high client demand, our Diabetes Panel is the first in a series of condition-based panels that we will be rolling out over the next 12 months. Our goal for this series is to be able to approach each condition uniquely, and focus on holistic solutions that will provide a deeper knowledge base of the condition."

To accompany the launch, the Research Now Healthcare team conducted two parallel studies -- one in the U.S. and one in Canada -- pre-screening over 2,000 U.S. and Canadian respondents on the subject.

Among the surveyed audience in the U.S., 36% of respondents answered that 'one in 10 people' have diabetes, 29% answered 'one in 100 people,' 26% answered 'five in 100 people,' and 9% answered 'one in 1,000 people.' When compared to the estimated 316.7 million people in the U.S., diabetes sufferers (including those diagnosed and undiagnosed) account for more than 10 percent of the U.S. population.

Similarly, 35% of the surveyed respondents in Canada answered that 'one in 10 people' have diabetes, 29% answered 'one in 100 people,' 23% answered 'five in 100 people,' and 13% answered 'one in 1,000 people.' According to the Canadian Diabetes Association, more than 9 million Canadians live with diabetes or prediabetes, compared to a population of 34.88 million people in Canada.

75% of the population is affected by, or knows someone who is affected by, diabetes
Of the original 2,000 respondents who were pre-screened, approximately three-quarters of both Americans and Canadians reported that they, or someone they know, have diabetes. Among the 75% of respondents in the U.S., 17% reported having type 1 (2.3%) or type 2 (14.7%) diabetes, whereas only 8.8% of this surveyed audience in Canada reported having type 1 (2.3%) or type 2 (6.5%) diabetes.

In order to prevent diabetes, 69% of the surveyed audience in both the U.S. and Canada who did not report having diabetes said they watch their sugar intake, and try to maintain a proper diet and workout regimen.

Commenting on the study, DeRobertis said, "What's most disturbing about this study is that, despite diabetes being one of the fastest growing diseases in America, both Americans and Canadians struggle with recognizing the symptoms."

Among the surveyed audience in the U.S., 61% of respondents acknowledged they were aware of some of the symptoms of type 1 diabetes. However, of this group, only 35% could accurately name a symptom. Among the same audience, 69% acknowledged they were aware of some of the symptoms of type 2 diabetes, but just 43% could accurately name a symptom.

Likewise, 57% of the surveyed Canadian audience acknowledged they were aware of some of the symptoms of type 1 diabetes, but only 32% could accurately name a symptom. And among the same audience, 63% acknowledged they were aware of some of the symptoms of type 2 diabetes, but just 38% could accurately name a symptom.

The survey went on to find that just 64% of U.S. respondents and 54% of Canadian respondents agree that their healthcare provider supplies adequate information about diabetes awareness and prevention.

DeRobertis continued: "It is impactful stats like these that help to illustrate the lack of awareness when it comes to diabetes, and where healthcare providers should take more notice. As we move into a new era of Obamacare and next-generation medical technologies, it is imperative that more resources be directed towards diabetes management tools and health programs to prevent diabetes."

Survey Methodology
Research Now used its "BY-INVITATION-ONLY"™ consumer research panel and its Valued Opinions™ Panel to conduct the online survey among respondents aged 18 and over residing in the United States and Canada. The company pre-screened over 2,000 U.S. and Canadian respondents to survey a sample group of diabetes sufferers and those who know diabetes sufferers. The data is based on a sample size of close to 1,500 respondents -- of this, more than 1,000 reside in the United States and nearly 500 reside in Canada. Quotas were set for age, gender, ethnicity and region to bring them more into line with their actual proportions in the population. The study ran between September 11 and September 13, 2013.

To date, Research Now has highly-profiled respondents living with diabetes in the United States and Canada. To allow for multi-country research projects, the company also maintains an Ailments Panel including diabetes sufferers in the United Kingdom, France, Italy, Germany and Spain, and plans to launch its Diabetes Panel in three additional markets by the end of 2013.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

Contact Information

  • Press Contact:
    Heather Milt
    Manager, Public Relations
    +1 425 495 3743
    Email Contact