SOURCE: Research Now

Research Now

September 30, 2013 11:00 ET

Research Now Launches Behaviorally Targeted Surveys

New Offering Allows Clients to Reach an Intended Group of Consumers Based on What They Do

PLANO, TX--(Marketwired - Sep 30, 2013) -  Research Now, the leader in permission-based, digital data collection, today launched Behaviorally Targeted Surveys, enabling researchers to target members of Research Now's U.S. research panel for surveys based on their online behavior. Further enhancing its digital offering, Research Now empowers clients to reach their target audience based not only on what they say (self-reported survey data), but also on what they do online (website visitation data). 

Over the past couple of years, through its permission-based approach, Research Now has enhanced its profile information by passively collecting different types of behavioral data on a large proportion of its over six million strong global panel member base. Through the company's collaboration with Experian Marketing Services, Research Now has access to a regular data set which reports daily website visitation for all members of its U.S. panel who have opted in to participate. The specific target sample can then be formed on the types and categories of website visits -- defined by Experian Marketing Services -- to gather survey insights.

Commenting on the announcement, Eric Sandberg, Vice President of Research Now Digital, said: "Due largely to our collaboration with Experian and the incomparable size of our consumer research panels, we are in a unique position to provide our clients with the ability to better target intenders, and deploy a survey to those in the market to purchase particular goods or services. We can then supplement this data with the demographic and psychographic profile information that our clients more traditionally use, providing a more holistic view of their target group."

Furthermore, researchers will benefit from the opportunity to append website visitation data on standard surveys. Using website behaviors as an indication of intent, marketers can hone in on and target surveys to consumers in the market for their products at the most appropriate time and those visiting websites of competitors.

Other information immediately available on Research Now's behaviorally targeted survey respondents includes:

  • Any top-level URL or customized set of URLs
  • Website category levels
  • URLs visited for a group of segmented respondents
  • Delivery of a count and list of anonymous member IDs who have visited in the last 30 days

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back.

To find out more or begin a conversation with us, visit www.researchnow.com.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.

For more information, please visit http://www.experian.com/marketingservices.

Contact Information

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