PLANO, TX--(Marketwire - Jul 16, 2012) - Research Now, the leading global online sampling and data collection company, today announced the launch of its Research Now Mobile™ platform, offering full survey functionality suited for customary quantitative research studies as well as qualitative surveys. The launch follows shortly after the acquisition of the business of iPinion, LLC.
Combining the largest source of online survey respondents with the research industry's most comprehensive mobile research platform, the Research Now Mobile platform offers native app, web app and tablet surveys that are compatible with iOS, Android™, BlackBerry® and feature phones. The platform also offers support for quantitative and qualitative question types, advanced survey logic, QR and bar code scanning, multimedia capture, and questions using multimedia.
The Research Now Mobile platform is the only mobile survey platform that offers more than 10 ways to launch a survey, including geo-fencing, geo-targeting, venue triggering, push notification, QR code trigger, diary studies, self-opted-in via short code SMS, SMS invites, in-app and mobile web intercepts. Through its integration with foursquare, the Research Now Mobile platform enables venue-based survey triggering at approximately seven million venues worldwide. Furthermore, it is the only survey platform that has background location capture, providing the ability to automatically trigger surveys when panel members enter a specified location.
"Understanding the differences and opportunities presented by mobile technology in order to deliver timely and quality data to researchers, we offer a superior platform for location-based surveys, moment-of-truth and in-the-moment experience, and research among people on the go," said Pala Kuppusamy, CEO of Research Now Mobile. "This is made possible through bringing together the industry leading panel from Research Now and the best-in-class technology capabilities of iPinion for mobile research."
Ideal for surveys of ten minutes or less in length, the Research Now Mobile platform opens channels for accessing hard-to-reach demographics, including younger, more affluent and tech-savvy individuals. Surveys are delivered directly to the user's handset, and can be completed at a time and place that is convenient for them, even if their mobile device is offline. Data is then delivered to clients in formats consistent with traditional online research, offering a complementary approach to existing survey methodologies.
Developed for DIY research, the Research Now Mobile platform provides access to its web-based, user-friendly iControl panel, which enables the execution of projects from start to finish; this includes setup, survey programming, launch, reporting and monitoring. Its iReport tool supports various export file formats to add to its flexibility and ease of integration with additional analytics tools.
Furthermore, the Research Now Mobile platform offers mobile behavioral data collection -- Research Now Mobile+™ -- which provides a unified, non-intrusive view into the life of individuals by collecting permission-based mobile and tablet behavioral data. By automatically capturing a variety of data points, the Research Now Mobile+ platform enables researchers to derive deeper and contextual insights by coupling passive behavioral data with survey data. Behavioral data can also be used for targeting, and often eliminating the painful screening process that taxes panel members.
The Research Now Mobile platform is the only mobile research platform with survey data and permission-based passive data capturing capabilities, and supports more than 20 question types with advanced logic. To learn more about the Research Now Mobile advantage, visit www.bethemobilebigkahuna.com.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit www.researchnow.com to learn more.