SOURCE: Research Now Group, Inc.

Research Now Group, Inc.

September 22, 2014 11:00 ET

Research Now Team Takes Home ESOMAR Excellence Award for Best Paper of the Year 2013/2014

PLANO, TX--(Marketwired - Sep 22, 2014) - Research Now, the global leader in permission-based, digital data collection, was recently honored with the prestigious ESOMAR Excellence Award for Best Paper of the Year at the 2014 ESOMAR Congress, which took place September 7-10 in Nice, France.

The authors who collaborated on the winning paper with the highest standards of quality and best practice in research are:

  • Melanie Courtright, Senior Vice President, Client Services - Americas
  • Annie Pettit, Vice President, Research Standards
  • Kartik Pashupati, Research Director
  • Roddy Knowles, Director, Mobile Research

The winning paper, "Multimode, Global Scale Usage: Understanding Respondent Scale Usage across Borders and Devices," was originally presented at ESOMAR Congress 2013 in Istanbul, Turkey. The paper was also an ESOMAR Congress 2013 Award Nominee for Best Paper Overall and an ESOMAR Congress 2013 Award Winner for Best Methodological Paper.

The paper seeks to understand how seemingly insignificant differences -- the number of points on a scale, whether the scale was responded to on a computer or a mobile device, whether the person reacting to the scale is old or young, Canadian or British -- affect survey results. The project of discussion is one of the first to use a large, census-balanced sample across 10 countries that were carefully selected to provide a diversity of cultural dimensions while at the same time including a mix of mature (U.S., U.K., France, Germany, Japan) and emerging (Brazil, China, India, Russia, Mexico) markets.

Commenting on the paper, ESOMAR President Dan Foreman said: "There were so many amazing candidates, but this paper had 'annals of history' and 'pivotal milestone' written all over it. Comprehensive, exhaustive, provocative and grounded, I am delighted the jury agreed on the paper from Research Now. I look forward to hearing more from this group as the industry moves forward."

ESOMAR's Excellence Award is presented to a researcher -- or group of researchers -- whose conference paper has demonstrated a concrete contribution to the decision-making process while sustaining ESOMAR best practices. Nominated papers were selected from ESOMAR events between September 2013 and June 2014.

About Research Now Group, Inc.
Research Now Group, Inc., the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry's leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.

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