SOURCE: StockCall


November 10, 2010 08:39 ET

Research on Activision Blizzard Inc. and Electronic Arts Inc. -- Digital and Mobile Device Apps Bolster Video Game Sales

JOHANNESBURG, SOUTH AFRICA--(Marketwire - November 10, 2010) - offers investors comprehensive research on the multimedia & graphics software industry and has completed analytical research on Activision Blizzard Inc. (NASDAQ: ATVI) and Electronic Arts Inc. (NASDAQ: ERTS). Register with us today at to have free access to these researches. 

The video game industry is gearing up for its usual holiday sales run but the rise of mobile device gaming and digital services could provide an additional boost to revenues. is an online platform where investors doing their due-diligence on the multimedia & graphics software industry can have easy and free access to our analyst research and opinions on Activision Blizzard Inc. and Electronic Arts Inc.; investors and shareholders of these companies can simply register for a complimentary membership at

Digital sales of games and add-on products are also on the rise. Game producers are pushing digital sales to gain ground in the aftermarket industry. The aftermarket industry is currently being dominated by stores that allow consumers to trade in used discs for discounts on other previously owned products. Digital sales rose by an average of 15% for the top video game companies, an indication that they may start denting the revenues of the used game market. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

Console gaming devices still generate the biggest sales but the rapid ascension of the iPad and similar tablet devices has also improved revenues for game producers. According to a report published last month, physical video game sales (i.e. discs and packaged software) were around $3.7 billion for the first half of the year and mobile device games and downloadable content reached almost $2.5 billion. For game makers, the lower costs of production and distribution of non-disc content are gaining popularity. Register now at to have free access to our reports on the multimedia & graphics software industry.

For the third quarter 2010, two of its best players Activision Blizzard Inc. and Electronic Arts Inc. have posted their results in the first week of this month. Whilst Electronic Arts saw a narrower loss as compared to last year for the same quarter, Activision Blizzard saw better-than-expected results on the back of sturdy sales from StarCraft II amongst others. Investors can register for free to access the research reports on Activision Blizzard Inc. and Electronic Arts Inc. at or

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