SOURCE: StockCall


February 03, 2011 08:04 ET

Research on Activision Blizzard Inc. and Electronic Arts Inc. -- Multimedia & Graphic Software Industry Adapting to a Changing Market

JOHANNESBURG, SOUTH AFRICA--(Marketwire - February 3, 2011) - offers investors comprehensive research on the multimedia & graphics software industry and has completed analytical research on Activision Blizzard Inc. (NASDAQ: ATVI) and Electronic Arts Inc. (NASDAQ: ERTS). Register with us today at to have free access to these researches. 

Companies within the Multimedia and Graphics Software Sector have been making moves to adapt to a changing market. With packaged-goods sales declining sector-wide companies are starting to promote and develop their digital distribution businesses. Electronic Arts Inc. is a good example of this. The company has made several acquisitions in the mobile and social gaming space to help drive their digital growth. The company's previous quarter saw 20% sales revenue growth in the digital segment. Investors can register for free to access the research report on Electronic Arts Inc. at is an online platform where investors doing their due-diligence on the multimedia & graphics software industry can have easy and free access to our analyst research and opinions on Activision Blizzard Inc. and Electronic Arts Inc.; investors and shareholders of these companies can simply register for a complimentary membership at

Other companies within the sector are changing up strategies as well. One company in this space has pared back its release volumes in hope that higher quality games in its pre-existing lines will drive more profitability. This could be a good strategy considering overall game sales are reported to have fallen 8% in December compared to last year. Register now at to have free access to our reports on the multimedia & graphics software industry.

Total spending on both brick and mortar and digital arenas is believed to be flat to slightly down on the year. Some of this is due to the growing lifecycles of games like Activision-Blizzard Inc.'s World of Warcraft. Game lifecycles are growing in part due to the prevalence of expansions and downloadable content updates. Investors can register for free to access the research report on Activision Blizzard Inc. at

Other companies are focusing on products for new platforms, such as the Xbox Kenect, in hopes of increasing profits. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future.

On the earnings side for this quarter, Electronic Arts Inc. reported their results yesterday with a wider net loss on the back of deferred revenue, however, after market shares climbed 9% due to positive news regarding the company's digital revenues. Also on the earnings agenda in the next few sessions is the financial results from Activision Blizzard Inc. which is scheduled to be delivered on February 9th.

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