SOURCE: Equity Markets Inc

July 20, 2011 09:00 ET

Research Report on Acxiom Corporation and Convergys Corporation - New Steps for Service Industry

MACAU--(Marketwire - Jul 20, 2011) - Today, announced its research report highlighting Acxiom Corporation (NASDAQ: ACXM) and Convergys Corporation (NYSE: CVG). Full content and research is available at

The service sector consists of the "soft" parts of the economy, including activities where people offer their knowledge and time to improve productivity, performance, potential, and sustainability. The characteristic of this sector is the production of services instead of end products. Services include attention, advice, experience, and discussion. The production of information is generally also regarded as a service, but some economists now attribute it to a fourth sector, the quaternary sector. The focus is on people interacting with and serving the customer rather than transforming physical goods.

Equity Markets has reviewed Acxiom Corporation as a provider of services that enable marketers to manage audiences, personalize consumer experiences and create customer relationships. Acxiom's consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Its client base in the United States consists of companies in the financial services, insurance, information services, direct marketing, media, retail, consumer packaged goods, technology, automotive, healthcare, travel and telecommunications industries, and the government sector. The full research report on Acxiom Corporation (NASDAQ: ACXM) is available here:

Equity Markets is covering Convergys Corporation as it is engaged in relationship management. It operates in two segments: Customer Management and Information Management. Customer Management provides agent-assisted services, as well as self-service and technology solutions. Convergys solution set includes customer service, customer retention, sales, technical support, social interaction, collections management, back office, business-to-business, customer experience applied analytics and intelligent interaction. Information Management provides business support system (BSS) solutions. Information Management provides convergent billing and business support system (BSS) solutions and services. The full research report on Convergys Corporation (NYSE: CVG) is available here:

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