SOURCE: Brad's Deals

Brad's Deals

November 17, 2015 10:58 ET

Research Shows Retailers Sticking to Thanksgiving Sale Hours for 2015

ST. THOMAS, VIRGIN ISLANDS--(Marketwired - November 17, 2015) - New research from online deals site Brad's Deals shows that despite some high profile defections early on, most retailers will stick with opening their doors to Black Friday shoppers on Thanksgiving Day.

Brad's Deals created a chart that shows how Black Friday sales' start times have shifted over the last eight years. In 2014 most stores opened at 6pm. The chart shows how the tide has slowed in 2015, but not yet turned back. "I think a lot of retailers are watching Staples very closely this year to see what kind of impact the Thanksgiving closure makes on their bottom line."

Earlier in the season, office supply retailer Staples announced that it would close its doors on Thanksgiving for the first time since 2012, electing instead to open at 6am on Black Friday. REI took the protest a step further, announcing plans to close on Black Friday as well and encouraging customers to spend the day enjoying the great outdoors instead.

"That appears to be where the movement stopped," said Rebecca Lehmann, Manager, Content Marketing at Brad's Deals. "There's been a lot praise dished out for stores that will stay closed on Thanksgiving, making it sound like there's this massive retreat happening, but the truth is that most of those stores never have held sales Thanksgiving Day. It's not actually anything new."

That doesn't stop retailers from using it in their marketing, however. "More and more we're seeing retailers realizing that staying closed on Thanksgiving is itself a thing of value," Lehmann said, "That it's something they can actually use to attract shoppers who are fed up with sales that are competing with Thanksgiving family time."

Brad's Deals brings together the best deals on the internet, all in one place. The company has grown from a one-person operation in 2001 to a dynamic, 65-person team that helped shoppers save more than $100 million in 2014 alone. Learn more at

Read more about Brad's Deals' Black Friday sale hours research:

The Master List of Stores That Are Staying Closed on Thanksgiving:

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