SOURCE: ResellerRatings


October 25, 2016 09:15 ET

ResellerRatings Introduces Brand and Product Reviews Unified in One Platform

CLEVELAND, OH--(Marketwired - Oct 25, 2016) - ResellerRatings today announced the addition of product reviews to the company's already popular brand review management platform. ResellerRatings' new capability gives organizations of all sizes a way to collect, analyze, answer, and syndicate both brand and product reviews across all major syndication channels -- including Adwords, Google SEO, Google Shopping, Facebook, Microsoft adCenter, Bing Shopping, and within brand-owned sites.

"We know that more than 90 percent of consumers read reviews before making a buying decision," said Sue Martin, Vice President of Global Customer Service at Newegg, a ResellerRatings client. "High-volume user reviews improve paid and organic search results, boost conversion rates, and increase sales and traffic. When managed efficiently using a scalable technology like ResellerRatings, ratings and reviews are more than just an SEO tool -- they can inspire confidence and trust."

For more than a decade, ResellerRatings has helped more than 2,500 retail brands collect, analyze, answer, and syndicate brand reviews -- leading to increased visibility, greater consumer trust, higher conversion rates, and lowered CPCs. ResellerRatings' expansion into product reviews lets their customers manage all their ratings and reviews from a single vendor, minimizing customer burden and increasing organizational efficiency.

"ResellerRatings has really helped us improve our visibility in organic search results," said Tanya Siderits,
Director of Marketing at "Consumers trust reviews from each other more than any marketing or advertising we can do, and we just can't collect the same volume and quality of reviews ResellerRatings provides without their help."

The new platform of integrated product and brand reviews will enable organizations of all sizes to:

  • Increase review volume. ResellerRatings helps brands capture huge volumes of verified brand and product reviews. More reviews mean higher star ratings, both of which contribute to increased consumer confidence and higher conversion rates. Reviews are collected using a dynamic collection method that addresses customer burden.
  • Boost visibility. Improve search visibility with reviews that are syndicated into all major search engines and shopping channels.
  • Improve the efficiency of SEO and SEM. Optimize Adwords spend for increased click-through rates and lowered cost per click. Product reviews can be integrated directly into store pages, further improving SEO and keyword ranking.
  • Analyze review content. Use the content from ratings and reviews to identify key topics, trends, and issues over time. Close the loop with your customers, and let them know they were heard.

"Our users are our biggest advocates and can inspire trust and drive virality," said Tanner Flitter, Marketing Manager at Pear. "Working with ResellerRatings to proactively collect and manage reviews helps us improve our visibility in all the search engines and digital channels where users are most likely to begin their search."

ResellerRatings' new product review capability allows clients to:

  • Collect product reviews to enhance Google Product Listing Ads and take care of feed burden.
  • Improve SEO and keyword ranking by integrating product reviews directly onto store pages.
  • Increase conversion rates by empowering customers with trusted, verified product review content on product and product search pages.
  • Gather in-depth product catalog data using custom indicators, questions, and more.

ResellerRatings' longstanding brand review capability allows clients to:

  • Engage in active review collection through dynamic, intelligent collection methods.
  • Invoke ReviewGuard to route user-generated content (filtered based on criteria of your choosing) within your organization up the visibility chain before going public.
  • Close the loop and improve customer perception by using consumer care contact center.

"Our customers told us they loved the power of our brand reviews to boost their visibility, inspire consumer trust, and maximize SEO budgets. And, they wanted to be able to do the same with product reviews," said Lenny Nash, Chief Strategy Officer at ResellerRatings. "We heard them loud and clear. Our combined platform of brand and product reviews now gives companies the ability to manage all their reviews with the most experienced vendor in the review management platform space."

ResellerRatings has brand and product review management solutions for companies of all sizes, and works with retailers like JustFab, Newegg, White House | Black Market, Chico's, Talbots, Wayfair and Carhartt.

Visit to schedule a demo of all our new capabilities.

About ResellerRatings
ResellerRatings is a brand and product review management platform that helps more than 2500 retail brands collect, analyze, answer, and syndicate brand and product reviews in one place, in order to inspire trust and increase sales. By consolidating point solutions for brand and product reviews with one vendor, brands get a unified, holistic, integrated suite to manage and improve ratings across all major syndication channels, such as SEO, Google Shopping, AdWords, Facebook, Microsoft adCenter, Bing Shopping, and within your own site. Find us online at