SOURCE: Aimbridge Hospitality

September 09, 2008 09:00 ET

Reservation Lines Now Open for aloft Plano

Starwood's New Lifestyle Brand Delivering a 'New Twist in Travel'

PLANO, TX--(Marketwire - September 9, 2008) - aloha! Starwood Hotels & Resorts Worldwide, Inc.® (NYSE: HOT) and its much-anticipated new lifestyle brand, aloft(SM) hotels, announced today that reservation lines are now open for bookings at the aloft Plano by visiting or calling 1-877-GO-ALOFT.

"We welcome all travelers visiting North Dallas to stay at the aloft Plano," said Michael Walzl, general manager of the aloft Plano. "Not only will guests experience a 'new tWist in travel,' but they also will have the option to participate in and earn points in Starwood's award-winning, industry leading Starwood Preferred Guest® program."

Members at the preferred guest level will earn two points for every eligible dollar spent at more than 850 participating hotels and resorts worldwide. Rates for aloft hotels are market-driven, and on average, prices range from $139/night to $219/night.

Located at 6853 North Dallas Parkway, the aloft Plano is a 68,000 square-foot structure with136 guestrooms. It has many features, including the w xyz bar, with signature drinks, a snack-attack menu, music and can't miss events. Property tours will be given after the ribbon cutting.

The aloft Plano is managed by Dallas-based Aimbridge Hospitality, and is owned by a joint venture including Hillwood -- one of the top real estate developers in the country, Champ Hospitality, Aimbridge Hospitality, and JF Capital.

aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with rooms featuring loft-like, nine-foot ceilings and oversized windows to create a bright, airy environment.

The centerpiece of the aloft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by bliss® spa. Each aloft room is also a combination high-tech office and entertainment center, featuring wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops -- all linked to a 42" flat panel HDTV ready television for optimal sound and viewing.

In the same way that W hotels broke through the clutter of conformity in the upscale hotel arena, aloft -- A Vision of W Hotels -- will raise the bar in the select-service category, delivering urban-inspired, loft-like guestrooms, enhanced technology services, landscaped outdoor spaces for socializing day and night and an energetic lounge scene.

For reservations or information, visit or call 1-877-GO-ALOFT.

About aloft

Infused with the DNA of W Hotels, aloft is a new destination sensation featuring loft-inspired design, accessible technology and a stylish urban attitude. Starwood anticipates the first aloft hotels to open in early 2008, with 500 properties worldwide expected by 2012.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc.® is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced aloft(SM) and Element(SM) Hotels. Starwood Hotels also own Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

About Aimbridge Hospitality

Aimbridge Hospitality ( is a hotel real estate and management company created to identify investment opportunities throughout the United States. Aimbridge provides management, asset management, capital renovation, supervision, accounting and consulting services for its strategic partners. Aimbridge currently operates hotel properties in the Embassy Suites, Doubletree, Hilton Garden Inn, Hampton Inn & Suites, Sheraton, Hyatt and Wyndham brands. In addition to managing the aloft Plano, Aimbridge is part of a joint venture partnership with Hillwood (, a Perot company, ranked as one of the top commercial real estate developers in the country and the top residential developer in Dallas-Fort Worth; Dallas-based Champ Hospitality LP (, a full service hospitality development company; and New York-based JF Capital Advisors (, a hospitality investment and advisory firm . Hillwood serves as the primary equity contributor, Champ developed the hotel and JF Capital provided the underwriting and is managing the debt placement.

Contact Information

  • Media Contacts:
    Michael Walzl
    aloft Plano
    Tel: 214 295 3598
    Email Contact

    Angela Bliss
    Starwood/Aloft hotels
    (914) 640-8334
    Email Contact