SOURCE: Resonate Networks

Resonate Networks

December 01, 2011 10:03 ET

Resonate Named One of America's Most Promising Companies by Forbes Magazine

RESTON, VA--(Marketwire - Dec 1, 2011) - Resonate, the company that connects advertisers with audiences based on values, today announced it has been selected by Forbes magazine as one of America's 100 Most Promising Companies. The Forbes list acknowledges 100 private up-and-coming companies that meet their editors' strict criteria for compelling business models, strong management teams, notable customers, strategic partners and investment capital.

"This recognition from Forbes underscores the game-changing capability Resonate brings to the digital media market," said Resonate CEO Bryan Gernert. "Leading Brands have known for decades that consumer values are the source of the most important insights describing consumers. By enabling advertisers to reach audiences defined by these values, and delivering optimization and measurement of online media based on these consumer values, Resonate has finally made consumer insights actionable for advertisers."

Resonate's Insight Driven Media is a unique offering that delivers value-based insights into consumers coupled with a proven, values-based buying methodology to reach those consumers online.

"Sizing up younger, privately held companies is hard: Their fortunes can change very quickly and there's a dearth of public data," said Brett Nelson, executive editor at Forbes. "We took a more comprehensive approach to evaluate their health and potential."

To sharpen its search, Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB Insights has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company's health. Forbes married Mosaic's data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.

To view the complete the list, please visit www.forbes.com/ampc.

About Resonate
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result: ad campaigns that deepen convictions and change minds in a way that traditional online advertising can't. Visit www.resonatenetworks.com to learn more.

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