SOURCE: Winning Brands Corporation

Winning Brands Corporation

September 09, 2010 12:53 ET

Resource Partnership for Winning Brands in U.S. Hispanic/Latino Markets

The Trinity Design Group Becomes Distributor to Raise Profile of Winning Colours® Stain Remover Amongst Spanish Speaking Consumers in the U.S.

LOS ANGELES, CA--(Marketwire - September 9, 2010) -  Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU), www.WinningBrands.com, manufacturer of Winning Colours Stain Remover, World's Most Versatile Cleaning Solution!™ has a new partner to foster understanding and success for Winning Colours within America's Spanish speaking communities, The Trinity Design Group, www.TheTrinityDesignGroup.com, whose eco division has a special interest in environmental cleaning solutions. The Trinity Design Group has taken delivery of its initial Winning Colours Stain Remover inventory, as a new distributor, to supply businesses and consumers in the growing Hispanic market in the United States.

Winning Colours is a breakthrough alternative to traditional solvents because of its remarkable gentleness to skin and delicate surfaces. Winning Colours Stain Remover is a premium quality super-concentrate which can be used full strength on stains or substantially diluted with water making it one of America's most affordable spray cleaners in the range of only 50 cents per bottle -- an aggressive value proposition for today's economy even by the standards of national discount brand leaders.

TDG will utilize its own Winning Colours specific website http://limpiadorfantastico.com, community events, contacts amongst retailers, advertising in Spanish language media such as http://www.live365.com/stations/holalatinoradio?site=pro and other initiatives to create new awareness of Winning Colours in America by Spanish speaking consumers. Winning Brands has also launched Spanish language video resources on YouTube, such as http://www.youtube.com/watch?v=uaxrOWcJjB4

The Trinity Design Group President, Fernando Valentin, explains his group's decision to become a distributor: "I am excited to partner with a forward thinking organization like Winning Brands and offer a superior product like Winning Colours Stain Remover. We are eager to introduce its extraordinary value (and quality) to the Hispanic/Latino community and contribute to this emerging success story. Winning Colours is a great addition to any household. We will focus on the grassroots of the Hispanic/Latino community and business owners. We want to ensure the success of a product that deserves a place in every home. A premium brand that delivers unmatched value is a powerful combination of qualities -- today more than ever."

Winning Brands CEO, Eric Lehner, explains why the development is significant. "I'd like to give Trinity the chance of representing us so that we can form mutually beneficial ties with Spanish speaking consumers in the USA and Canada. It has been estimated that over 15% of American consumers already fall into this description -- a segment growing faster than any other. Naturally, what we learn in the process will help us with Winning Brands' emergence in other Latin American markets in Central and South America. Spanish is one of the world's most important natively spoken languages. Mutual understanding fosters respect and prosperity. People in United States and Canada who speak Spanish at home actually hail from a variety of communities, not merely one country. The language is a common denominator, however vendors should understand the diversity of culture even within this language group. Amongst America's tens of millions of Spanish speaking consumers, a variety of cultural distinctions exist. The Trinity Design Group understands this. Winning Brands deeply appreciates the self-motivation and initiative already being shown by The Trinity Design Group, and we have barely started in our collaboration."

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover alternative to conventional solvents. The innovative stain remover and multi-cleaner is much discussed in social media because of its unusual characteristics: http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0 Winning Colours Stain Remover is targeted by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water. Winning Colours Stain Remover also uses 90% less packaging than conventional cleaners by being super-concentrated, enabling consumers to throw away 9 times fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation. 

Winning Colors/Winning Colours is a registered trademark, and the phrase "World's Most Versatile Cleaning Solution!" is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

Contact Information

  • INVESTOR RELATIONS:
    E & E Communications
    Paul Knopick
    (949)707-5365
    News@WinningBrands.ca

    PRODUCT INFORMATION:
    Winning Brands Corporation
    11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
    (866) 722-3542

    INTERVIEWS:
    Tess Winningham
    The Trinity Design Group
    (205) 475-2419
    twinningham@thetrinitydesigngroup.com