SOURCE: Marketwire


November 17, 2011 17:33 ET

Resources From Marketwire and Sysomos Help Businesses Build Successful Social Media Strategies for 2012

Business Library for Social Media, Webinar Series, eBook and Case Studies Provide Marketers With Education and Tangible Ways to Leverage Social Media for Increased Brand and Revenue Performance

TORONTO --(Marketwire - November 17, 2011) - In preparation for 2012, many communications professionals are planning ways to build successful social media strategies to support the goals and objectives of their companies and clients. Marketing, public relations, customer service, product development and community management professionals alike have realized that social media can play an important role within their companies, but are uncertain how to implement a social media strategy, convince their C-suites of the value of social media within their organizations, or attribute value and revenue from their investments in social media tools and resources.

Marketwire and Sysomos have assembled a broad range of educational assets designed to support the key objectives of many 2012 social media marketing and business plans, including brand awareness and reputation management, audience engagement, client retention and lead generation, and increased revenue. From case studies to webinars, these assets provide techniques and expert advice to help readers understand how to:

  • Build a business case for social media within the organization;
  • Master audience engagement by navigating traditional and social media; and,
  • Incorporate social media monitoring and analytics tools into day-to-day business operations.

The Sysomos Business Library for Social Media

White papers, reports, webinars and other information-rich assets outline ways to capitalize on social media conversations and interactions, and help companies discover how to immediately impact their businesses using social media. The content is practical and insightful, and goes beyond the basics of social media education to illustrate how social media can positively impact every area of a company. The Sysomos Business Library for Social Media (#BLSM) showcases real-world applications in the areas of campaign promotion and management, customer service, product and offer development and sales.

White papers and reports are available for download in the Business Library for Social Media, and select titles include:

  • "Social Media: Your Marketing and Promotional Campaign Compass"
  • "The 24/7 Customer Experience: Automating and Improving Customer Service Through the Social Web"
  • "Generating Sales Leads through the Social Stream"
  • "Four Social Media Monitoring Service Models for Agencies"
  • "Building a Business Case for Social Media"
  • "Data vs. Insight: Gaining Actionable Business Insights by Monitoring Social Media Conversations"

Webinars in the Business Library for Social Media include:

  • "How to Read Your Campaign Compass," with Catherine Allen
  • "The 24/7 Customer Experience: Automating Customer Service Through the Social Web," with Guy Stephens
  • "Going Back to Get to the Future: Reading the Market's Memory for Product Development Initiatives," with Paul Gillin
  • "Tapping the Flow: Generating Sales Leads Through the Social Stream," with Mark Evans
  • "Use the Social Web to Deliver Client Pitches that Win New Business Every Time," with Eli Singer
  • "Impacting Business with Social Media," with Brian Solis

6-chapter eBook, "Mastering Audience Engagement: Your Role in a New Media World"

This free eBook is designed to help communication and marketing professionals connect with audiences, drive engagement with their customers and key stakeholders, and build strong relationships with those who can impact their brands and businesses. Marketwire's eBook includes insights and best practices from some of the foremost experts and thought leaders in communications and social media, including: Deirdre Breakenridge, Mark Evans, Sally Falkow, Paul Gillin, Rebecca Lieb, David Meerman Scott and Brian Solis. Since its introduction in June 2011, there have been more than 12,000 downloads of the eBook's six chapters, which include:

  • Chapter 1: "Listen. You Can't Answer the Questions You Don't Hear."
  • Chapter 2: "Plan. How Can You Measure Success If You Don't Know What Success Looks Like?"
  • Chapter 3: "Create. Presto! You're a Publisher."
  • Chapter 4: "Share. Hello. My Name Is…"
  • Chapter 5: "Engage. No More Sitting on the Edge of the Pool — It's Time To Dive In."
  • Chapter 6: "Analyze. Are We There Yet?"

6-part webinar series, "Supercharge Your PR Program with Social Media"

Designed for PR practitioners across all industries, this webinar series illustrates how to use social media intelligence to build stronger PR plans, create content and conversations that engage audiences, and tie PR efforts directly to increased revenue. Successful PR today relies on bridging traditional and new media and learning how to take advantage of the rich tapestry of online social interaction. Marketwire's webinar series makes a case not only for why public relations departments should assume corporate ownership of social media but also how new tactics and tools can help practitioners more effectively quantify and report on their efforts.

  • "Building a Business Case for PR to Take Back Social Media," with Sally Falkow, APR, social media strategist and president, Meritus Media. This event will be held on Thursday, December 1, and you can register here.
  • "PR: That Was Then, This Is Now," with Todd Defren, principal, SHIFT Communications
  • "Designing a Social Media-Optimized PR Program," with Shonali Burke, ABC, principal, Shonali Burke Consulting
  • "Creating Content and Conversations," with Rebecca Lieb, consultant, author and speaker
  • "Working Your Plan: Going Beyond the Masses," with David Bradfield, director of marketing, strategy and social experience, SapientNitro
  • "Assigning Value to Your PR Program," with Angela Sinickas, president, Sinickas Communications, Inc.

Sysomos Case Studies

Sysomos clients use MAP (Media Analysis Platform) and Heartbeat to monitor the social sphere and improve their engagement with audiences and key stakeholders, better align their communication strategies with target audiences, and find the pulse of the global social community. Featured case studies show real-world examples of organizations using the intelligence and insight gleaned from social media monitoring for their brand and reputation management, crisis communications and message control, and cross-channel promotion efforts. The Sysomos case studies provide a full-circle view of how social media monitoring can add real intelligence to business, align online and offline efforts and build better, stronger relationships with customers.


About Marketwire
Marketwire advances the way the world communicates by electronically delivering news and information to traditional, new and social media audiences, including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire maximizes the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, monitoring and new technologies. Sysomos, a Marketwire company, provides unparalleled business intelligence for social media through advanced monitoring and analytics. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $5.5 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London. For further information visit:

About Sysomos
Sysomos offers social media monitoring and analytics products that give corporations, marketers, public relations agencies and advertisers the intelligence and insight needed to make smarter business and strategic decisions. The Sysomos platform brings business intelligence to social media, giving you instant and unlimited access to all social media conversations so you can quickly see what's happening, why it's happening and who's driving the conversations. Through the use of contextual text analytics and data mining technology, Sysomos collects billions of social media conversations from blogs, Twitter, social networks, message boards, wikis and a growing number of major news sources.