SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

September 01, 2011 10:51 ET

Respect Your Universe Appoints Rocky Bice as Brand Ambassador

LAS VEGAS, NV--(Marketwire - Sep 1, 2011) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN) is pleased to announce that they have appointed Rocky Bice as the new RYU Brand Ambassador. Mr. Bice is a respected and well-known member of the MMA community and will represent RYU in the area of athlete sponsorship and development.

Rocky's long history in combat sports began at an early age. At six, his father, a decorated U.S. War Hero for his service in Vietnam, started him in boxing. At 7 he had his first knockout. At 13, he was exposed to Combat Karate, training under former U.S. Navy Seals which later led him into his training in kickboxing, thai boxing and Mixed Martial Arts where he remains undefeated.

"Since 1995, I have worked in an industry where, although I excelled, I felt I was just making a paycheck. Now I am doing something that I am absolutely passionate about and it's not about the money," said Rocky Bice, new Brand Ambassador for RYU. "This is a dream come true for me. I have trained all my life for this moment and look forward to bringing my passion for athletics and MMA to Respect Your Universe. I am RYU!"

In his professional career, Bice began working in the Los Angeles film industry in 1995 and most recently was an executive producer for the world-famous Hydraulx commercial division.

"Bice is a natural, perfect fit for RYU with his extensive personal history rooted in combat sports and his knowledge in Mixed Martial Arts," commented RYU President, John Wood. "Bice knows who our demographic is, how to reach them and which fighters will best represent the RYU brand and we are happy to have him on-board."

For more information on RYU visit www.respectyouruniverse.com or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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