SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

September 27, 2011 09:30 ET

Respect Your Universe Featured on the Cover of SGI Weekly

LAS VEGAS, NV--(Marketwire - Sep 27, 2011) - Today, Respect Your Universe, Inc. (RYU), (OTCBB: RYUN) is pleased to announce that they have been prominently featured on the September 26th issue cover of SGI (Sporting Goods Intelligence) Weekly which is distributed to nearly 11,000 sporting goods retailers in the U.S. http://viewer.zmags.com/publication/24033123#/24033123/1. Written for sporting goods companies and brokerage firms, SGI Weekly provides news, analysis and business information for the sporting goods industry and covers earnings, public offerings, acquisitions, legal and trade issues and more.

With RYU formally announcing their launch to the sports, apparel, fashion and lifestyle industries just this month, they are receiving tremendous feedback from various media outlets and expect additional prestigious media features to come out in the upcoming weeks and months ahead. In addition to this, RYU prominently had one of their new apparel images placed on the Reuters screen in New York Times Square and at Las Vegas Fashion Mall on Wednesday, September 7th a total of nine times to coincide with the release of their launch press release announcement earlier this month.

"It is great to be getting in front of the U.S. retailers like those who receive SGI Weekly so they can see our limited edition pre-launch items now available for purchase and read more information about our spring 2012 Men's Line for their customers," said RYU CEO, Christopher Martens. "So far, the media response to RYU has been extremely positive and we are excited about the additional features being released soon."

"Built for Athletes, Suited for Style," the RYU debut Men's Line of premium high performance line embodies the art of the sport and places emphasis on respect, strength, sustainability and honor as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.respectyouruniverse.com/ or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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