SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

July 06, 2011 09:00 ET

Respect Your Universe, Inc. Appoints Kevin Hyland as Vice President of Sales

LAS VEGAS, NV--(Marketwire - Jul 6, 2011) - Respect Your Universe (OTCBB: RYUN) is pleased to announce the appointment of Kevin Hyland to the position of VP of Sales, effective July 18, 2011. Mr. Hyland will lead the RYU sales team in building solid retail strategy and oversee its implementation. Mr. Hyland brings with him many years of experience representing global brands and a vast network of relationships with major retailers.

Kevin Hyland says of his appointment: "I'm excited to be a part of such a dynamic sport and to work with a strong team of professionals. I've worked with some of the leading sports brands, and believe that RYU's positioning as a premium performance brand is consistent with the culture and discipline of MMA, and will lead to success for our retail partners and our shareholders."

Mr. Hyland has over 27 years of experience in the sporting goods and sporting apparel industry. His experience in the development of product sales, strategy and retail presentation have been key components to success of several major brands across Western Europe, Asia and the United States.

Key recent positions included Director of Sales for Equipment, Soccer and Team Sales for Nike in Asia-Pacific, and Director of Sales for the US Strategic Sporting Goods Group at Adidas. Mr. Hyland has also served as a consultant for Gatorade.

Respect Your Universe CEO Christopher Martins says of the appointment: "I am extremely excited to have Kevin on board. I have known him for many years and his professionalism and love of sport is unequaled in the industry. Kevin has over 25 years of sales experience and relationships with key retail accounts globally that will be critical to RYU achieving our goals. Kevin is the next important block in the foundation and formation of an extremely strong team."

Respect Your Universe President John Wood says of the appointment: "Our goal at RYU is to build a truly world class management team, and with the addition of Kevin we are staying true to that vision. We are thrilled to have him join our team, his pedigree is top notch and we trust that he will play a huge part in our future success."

About Respect Your Universe, Inc. (OTCBB: RYUN): RYU is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

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Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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