SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

August 04, 2011 09:00 ET

Respect Your Universe, Inc. Is Pleased to Announce Patent Pending Closure Technology

LAS VEGAS, NV--(Marketwire - Aug 4, 2011) - Respect Your Universe (OTCBB: RYUN) announced today its first patent filing with the United States Patent and Trademark Office. A patent is now pending for our proprietary waist closure technology. The patent filing covers the advanced design and materials used in our radical new closure system, primarily for use in competition and training shorts used by MMA practitioners of all levels.

The patent is being filed with the belief that RYU has successfully created a system that offers fighters superior comfort and maneuverability without having to sacrifice strength and reliability. The creation of the new technology answers the call from within the sport, for MMA specific garments that offer athletes a competitive advantage. RYU believes this is the first of several apparel innovations that will position the company as a leader in the sports apparel market. As with this patent filing, RYU intends to protect its proprietary technologies to increase company and shareholder value.

Respect Your Universe CEO Christopher Martens said of the patent filing: "When we started this company we knew the sport of MMA was young and there would be several areas where we could improve technology. One of the first things we did was reach out to the fighters. What we soon discovered was that almost universally the talk turned to the bulky uncomfortable layers of Velcro being used in the fight shorts. MMA rules forbid the use of string, metal and other hard materials, so the choices were seen to be limited. We knew right away, this was the first problem we needed to solve, and with our creation of this proprietary technology and our patent filing to protect it we believe we have risen to the challenge and are confident our hard work has paid off."

Respect Your Universe President John Wood said of the patent filing: "I train MMA, my friends train MMA, and we along with a select list of elite fighters have all been involved in the testing phase of the new technology. I can honestly say that what we have done is a breakthrough in terms of comfort, weight and strength. In my opinion: with the new closure technology, RYU fight shorts will be the obvious choice for MMA athletes. Moving forward we see many more opportunities to improve design and utilize new technologies in our garments that will help athletes train and compete to the best of their abilities."

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information

  • Corporate Information:
    Respect Your Universe, Inc.
    http://www.ryuapparel.com

    Investor Relations:
    +1-888-455-6183 ext 102
    ir@ryuapparel.com