SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

June 30, 2011 09:00 ET

Respect Your Universe, Inc. Partners With Invoke Media, a Brand and Product Marketing Company

LAS VEGAS, NV--(Marketwire - Jun 30, 2011) - Respect Your Universe (OTCBB: RYUN) is excited to announce the formation of a key partnership in the area of brand and product marketing. Invoke Media of New York, Los Angeles and Vancouver will join the RYU team as a strategic partner leveraging vital online and social media spaces.

RYU Director of Marketing Emmanuel Brown says of the partnership: "The MMA marketing landscape is ready for a seismic shift. I believe the partnership with Invoke will allow us to develop and initiate brand strategy that will give RYU a competitive advantage in the MMA apparel space. Our goal is to be a major global brand and this is a major step in that direction."

Invoke Media,
Invoke is a full-service interactive agency, specializing in Web, mobile, and social app development for major brands and agencies. With Invoke's suite of award-winning products, brand marketers are able to create unparalleled interactive experiences tailored to an increasingly social Internet.

Invoke edged into an extremely competitive market in 2009 after developing the leading social media dashboard, HootSuite, which is now used by Fox Broadcasting, the NBA, the Whitehouse and hundreds of thousands more individuals and companies around the world.

In addition to the success of HootSuite, Invoke enjoyed the mounting popularity of their other award-winning Web-based applications memelabs, Vidrollr and Collectively, they've serviced a slew of national, international and Fortune 500 companies including Wells Fargo, Viacom, PBS, ESPN, State Farm and HISTORY, to name a few. Invoke Media also offers a best-in-class custom development on the Web, mobile, Facebook and other social platforms.

"RYU is entering a crowded market but they have a fantastic product that stands way out amongst the existing 'me too' MMA brands," says Invoke Chief Strategy Officer Dario Meli. "Invoke is very excited to be part of this ground-breaking effort and we look forward to utilizing our years of experience in the digital and social space to help make RYU a screaming success."

About Respect Your Universe, Inc. (OTCBB: RYUN): RYU is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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