SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

August 03, 2011 09:00 ET

Respect Your Universe, Inc. Selects npm | pr for Public Relations Representation

LAS VEGAS, NV--(Marketwire - Aug 3, 2011) - Respect Your Universe (OTCBB: RYUN) is pleased to announce that it has selected npm | pr for its public relations representation and the official media launch of RYU. The RYU media launch will target the sports industry and high-end lifestyle consumers, with a heavy emphasis placed on obtaining exposure with the MMA media, fans and fighters.

npm | pr (http://npmpr.com/) has worked with leading global sports equipment and apparel companies, and has secured media coverage with the most sought after U.S., and international, media including The New York Times, USA Today, Sports Business Journal, FOX NEWS, CNBC and more.

Natalie P. Mikolich, President, of npm | pr says of the partnership: "As a former competitive elite athlete, it is inspiring both personally and professionally to be working with RYU, which is 100% dedicated to providing training, and competition, apparel designed and tailored specifically to the athletes' needs with the goal of improving overall performance. There is no minor detail that has gone unnoticed with RYU, and they are going to have a tremendous impact on the sport of MMA and fighters."

npm | pr also works extensively with professional and Olympic athletes, primarily in the sports of tennis, boxing and MMA to manage and gain additional publicity exposure and brand awareness for their endorsements. From 2008-2010, npm | pr provided public relations services for two of the largest sports and talent agencies in the world -- Blue Entertainment Sports Television and Lagardere Unlimited.

Respect Your Universe President John Wood said of the partnership: "As we continue to execute our business plan and get closer to launch, it is partnerships like this one with npm | pr that get our team really excited. Natalie and her team have a long list of achievements in athletic and apparel PR and we believe they are a perfect fit for us."

Respect Your Universe Chairman Kristian Andresen said of the partnership: "We are a company that puts the athlete first; they are the inspiration behind everything we do. We believe in npm | pr and have found a firm that shares our outlook. I am looking forward to our future and the great work we will do together."

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

About npm | pr
npm | pr is a public relations agency specializing in media campaigns for sports, fitness, health and events and managing the personal publicity for elite professional, and Olympic, athletes. npm | pr has provided public relations services for some of the leading sports and entertainment agencies throughout the world and top global sports brands. At npm | pr, "the results speak for themselves" where coverage continues to be produced with top national and international, online, print and broadcast media.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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