SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

August 25, 2011 12:19 ET

Respect Your Universe Launches Online Web Store

LAS VEGAS, NV--(Marketwire - Aug 25, 2011) - Today, Respect Your Universe, Inc. (RYU), (OTCBB: RYUN) is pleased to announce they have officially launched their online web store ( with select t-shirts and headwear items now available for purchase. As a pre-launch to the highly anticipated spring 2012 premium high performance debut line by RYU, the limited edition of items will be available for a short period of time on the web store and includes three bamboo t-shirts (Icon Tee, Spirit of Combat Tee and Shikami Tee), two organic cotton t-shirts (RYU Signature Tee and Age of RYU Tee) and three headwear pieces (RYU Signature Cap, RYU the Day Beanie and Universe Beanie).

"We are excited that our pre-launch apparel items are now available for Mixed Martial Arts athletes and fans to purchase," said John Wood, President of RYU. "This will be our first opportunity to give consumers a taste of more quality apparel items and products to come in our debut spring 2012 premium high performance line by RYU, and we expect a great response from consumers."

With the launch of the online web store, this is the first time RYU will be going into, and generating, revenue. With a tremendous immediate consumer reaction from the recently seeded products, RYU anticipates sales on the web store to exceed expectations.

"In our initial product seeding of items that are now available online and eventually at retailers next spring, we have an outstanding immediate consumer reaction," commented Christopher Maartens, Chief Executive Officer of RYU. "From the colors to the prints and the quality of the fabric, everybody wants more and can't wait to have the full line available."

"Built for Athletes, Suited for Style," the RYU debut premium high performance line embodies the art of the sport and places emphasis on respect, strength, and sustainability as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by mixed martial arts fighters and the true everyday athlete.

For more information on RYU visit or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry an market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

Contact Information