SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

June 21, 2011 09:00 ET

Respect Your Universe Raises $2,974,500 in Equity Financing

RYU Begins Full Operations

LAS VEGAS, NV--(Marketwire - Jun 21, 2011) - Respect Your Universe ("RYU") (OTCBB: RYUN) is pleased to announce it has raised $2,974,500 in equity financing. For the investment, RYU issued 4,957,500 shares of restricted common stock and two year warrants to purchase another 4,957,500 shares of restricted common stock at an exercise price of $1.80 per share. If all of the investor warrants are exercised, RYU will receive an additional $8,923,500 in financing.

With this investment, RYU is commencing full operations in the development and distribution of its MMA inspired apparel and merchandise. RYU commenced the offering on Friday, June 17, with intentions to raise only $2,500,000, but within days the interest and demand in the offering was so substantial the Company was able to raise an addition $474,500 and close the offering.

Chief Operating Officer Erick Siffert stated, "We are very excited about having the opportunity to move RYU forward into the marketplace and share our visions and ideas with athletes and consumers who want to wear premium performance athletic gear. I want to thank our investment partners for their trust and belief in what RYU stands for and the global opportunity it represents."

Chief Financial Officer Steve Eklund said of the financing, "Securing the financing is the last piece to the puzzle and being able to close the financing so quickly not only shows the market interest in RYU, but frees up management to pursue our business plan. Great brand positioning, great team, great product, and now great financial partners help to establish RYU as the authentic performance brand for MMA athletes. Thanks to all of our partners who trusted our vision and respected our ability to execute the business plan. Together we will win."

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements

Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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