SOURCE: Respect Your Universe, Inc.

Respect Your Universe, Inc.

October 05, 2011 09:00 ET

Respect Your Universe Showcased on MensHealth.com as New High Performance Line -- 'Fashion With a Cause'

LAS VEGAS, NV--(Marketwire - Oct 5, 2011) - Today, Respect Your Universe, Inc. (RYU) (OTCBB: RYUN), is pleased to announce that they have been showcased on MensHealth.com for their new premium high performance line and included in their feature "Fashion with a Cause -- 5 Charitable Brands that Make a Difference One Trend at a Time" (http://www.menshealth.com/style/fashion-charity). Receiving over 1.6 million unique visitors per month, the Men's Health online fashion editor elaborated specifically on RYU's active wear sustainability through their environmental awareness while maximizing the consumer's athletic potential at the same time.

Sustainability is reflected by RYU most notably through the majority of their products (80%-90%) being made from organic, recycled or renewable textiles and organic based inks with the goal to eventually have 100% of products made this way.

"We are thrilled to be featured with Men's Health as they are one of the leading print and online men's lifestyle publications in the U.S reaching our exact target demographic," said Christopher Martens, CEO of RYU. "It is great that they were the first to recognize that RYU is more than just a new high performance line and elaborate on our core values that make us stand out. With sustainability and environmental awareness being at the core of RYU, we believe it is our responsibility to give back as we create, through product and corporate responsibility."

"Built for Athletes, Suited for Style," the RYU debut men's premium high performance line embodies the art of the sport and places emphasis on respect, strength, sustainability and honor as the foundation of their apparel and products. All of the apparel items and products have been produced from organic and/or recycled materials utilizing some of the best yarn and fabric suppliers in the world while achieving the performance attributes desired by Mixed Martial Arts fighters and the true everyday athlete.

For more information on RYU visit http://www.respectyouruniverse.com/ or call +1-888-455-6183 ext. 101.

About Respect Your Universe
Respect Your Universe, Inc. (OTCBB: RYUN) is a premium performance apparel and equipment company rooted in and inspired by Mixed Martial Arts. Focused on the needs of the athlete, RYU brings innovative design, development and production of premium authentic performance gear with style to mixed martial artists and athlete enthusiasts worldwide. The RYU brand is based on respect, honor and sustainability.

Safe Harbor Statements
Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" as such term is used in applicable United States laws. These statements relate to analyses and other information that are based on forecasts of future results, estimates of amounts not yet determinable and assumptions of management. Any other statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions or future events or performance (often, but not always, using words or phrases such as "expects" or "does not expect," "is expected," "anticipates" or "does not anticipate," "plans," "hopes," "estimates," "projects" or "intends," or stating that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved) are not statements of historical fact and should be viewed as "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and other factors include, among others, the actual results of sales and designs of our apparel, the MMA industry and market, the apparel industry and market, the availability of capital to fund our business plan and the resulting dilution caused by the raising of capital through the sale of shares, product manufacturing and sourcing, and labor. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release and in any document referred to in this news release.

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