SOURCE: StrongMail

April 15, 2008 12:36 ET

Respected Industry Veteran Michael Della Penna Joins StrongMail Board of Directors

Former Epsilon CMO Rounds Out StrongMail Board of Directors With Email Marketing Thought Leadership

REDWOOD CITY, CA--(Marketwire - April 15, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced the appointment of Michael Della Penna to the StrongMail board of directors. Della Penna is the former CMO of Epsilon and a respected marketing thought leader with a solid track record of launching successful marketing, branding and sales strategies for leading public and private companies. As a member of StrongMail's board of directors, Della Penna will leverage his industry expertise and experience in the enterprise software market to galvanize StrongMail's leadership position in commercial-grade on-premise email solutions.

"StrongMail has built an impressive company based on an innovative on-premise enterprise solution that helps leading brands maximize the success of their email marketing efforts," said Michael Della Penna. "I look forward to working with their talented leadership team and my fellow board members to help guide StrongMail's continued growth and success in the marketplace."

A frequent media contributor and speaker at industry conferences, Della Penna has been regularly recognized as one of the top five most influential people in email marketing in B-to-B Magazine's annual "100 Who's Who in B-to-B Special Report." Della Penna has also been active in a number of influential marketing industry associations, including the AOTA (Authentication and Online Trust Association) and the Direct Marketing Association (DMA), where he served as a founding member of the DMA's Interactive Marketing Advisory Board (IMAB), executive chairman of the DMA's Email Marketing Council and co-executive chair of the DMA's Email Experience Council.

"Our ability to attract someone of Michael's caliber is clear validation of StrongMail's impressive market presence and momentum in the on-premise email delivery market," said Sam Cece, CEO of StrongMail Systems. "Michael is a welcome addition to StrongMail's board, and we look forward to leveraging his proven expertise and industry leadership as we guide the company forward and rapidly fill our customer roster with world-class organizations."

Most recently, Michael served as chief marketing officer for Epsilon, a leading provider of multi-channel, data-driven marketing services. While at Epsilon, Della Penna lead all corporate marketing, branding, market positioning, lead generation and communications efforts. Prior to joining Epsilon, Della Penna was CMO at Bigfoot Interactive, which became Epsilon after its 2005 acquisition. Before that, he was vice president of strategic development at CNET Networks, Inc., where he designed key strategic plans to increase revenue and grow and retain key audience segments. Previously, Della Penna was vice president of marketing at ZDNet, which was later acquired by CNET Networks and lead direct response marketing efforts for a leading enterprise software provider, Cheyenne Software (now CA/Computer Associates). Michael received a B.B.A and an M.B.A. from Hofstra University.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit