March 21, 2008 11:53 ET

ResponseSwami by Receives Unified Communications® Magazine's 2007 Product of the Year Award

Hosted Technology That Captures Leads From a Web Form in Real Time and Facilitates Immediate Callback From a Live Representative Recognized Again for Technological Advancement and Application Refinements

PROVO, UT--(Marketwire - March 21, 2008) - announced today that Technology Marketing Corporation's (TMC®) Unified Communications magazine has selected ResponseSwami™-The Lead Response Management Suite by as a recipient of its first Product of the Year Award for 2007. This is the third award that ResponseSwami has received in three months. is the leader in on-demand lead management solutions and was the first online CRM with built-in dialer technology.

ResponseSwami is a Web and telephony technology that allows any company to capture contact information from a Web visitor when they fill out a form on the company Web site and calls them back in seconds. It captures the contact information, looks up the correct sales person, gets the sales person on the phone, and then calls back the Web visitor within a few seconds, dramatically increasing contact and qualification rates.

"Unified Communications magazine has bestowed its first Product of the Year Award to's ResponseSwami™-Lead Response Management Suite," stated Rich Tehrani, TMC President and Group Editor-in-Chief of Unified Communications. "They have demonstrated excellence in technological advancement and application refinements and we are proud to honor their commitment to innovative technologies."

Recent university research by Dr. James Oldroyd of MIT demonstrates that the odds of making contact with a person who fills out a form on a Web site in 5 minutes versus waiting 30 minutes drops by 100 times. This same research shows a 21 times decrease in qualification rates (categorized by Dr. Oldroyd as setting a first appointment) within the same time period.

This new field of study has been called Lead Response Management (LRM) and was pioneered by in conjunction with Dr. Oldroyd.

About offers their patent-pending lead response management solution to help companies manage leads generated through Web sites and marketing initiatives. The unified platform of integrated on-demand response tools includes an outbound power dialer, lead management database, skills and geography-based lead routing module, autodialer, guided voice messaging, hosted ACD and IVR, and pop screen technology that shows Web visitor statistics to the sales representative before they call. integrates with online CRM solutions like and Web analytic solutions like Omniture. For a dialer evaluation go to

About Unified Communications magazine

New in July 2007, Unified Communications magazine is devoted to educating enterprise decision makers on why and how they need to deploy unified communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an 'industry' section, featuring analysis of important mergers and acquisition, partnerships and a Wall Street perspective on the unified communications market. Unified Communications has a subscriber base of 41,509.

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