SOURCE: TEAM Coalition

August 31, 2007 09:00 ET

Responsibility Has Its Rewards

Responsible Designated Drivers Are Spokespeople for Responsibility

CINCINNATI, OH--(Marketwire - August 31, 2007) - "Fans Don't Let Fans Drive Drunk" will be the cheer for Cincinnati Bengals fans this season. The Bengals join the National Football League (NFL), Techniques for Effective Alcohol Management Coalition (TEAM), the National Highway Traffic Safety Administration (NHTSA) and the Ohio Department of Public Safety to remind everyone to act responsibly by never driving drunk, always having a designated driver, and always buckling up -- every trip, every time. And the spokespeople for these important messages will be the Bengals fans themselves.

The TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, broadcasters, traffic safety experts and others -- works to promote responsible drinking and positive fan behavior at all sports and entertainment facilities.

While Bengals fans enjoy the action on the field for the last pre-season game of the season against the Indianapolis Colts, those responsible fans who pledge to stay sober and get their friends and family home safely will have a chance to be the star in front of the camera and film their own message about responsible behavior. The filming will take place in the Jungle Zone outside the stadium starting at 4:30 pm on Friday, August 31st. PSAs produced from the filming will air throughout the season on the stadium TVs. And the video clips will be emailed to each participant so their moment of fame can be shared.

This event is an integral element of the 'Responsibility Has Its Rewards' (RHIR) campaign. 2007 marks the fifth season that TEAM Coalition has coordinated this league-wide campaign with the NFL in support of existing designated driver programs sponsored by concessionaires and brewers.

"Giving fans the opportunity to be the voice of the Responsibility Has Its Rewards campaign personalizes the 'Fans Don't Let Fans Drive Drunk' message. The Bengals and the Ohio Department of Public Safety are demonstrating that everyone -- including the fans -- plays an important role in alcohol management. Teamwork is exactly what this campaign is all about," said Jill Pepper, Executive Director of the TEAM Coalition.

NFL's Season-long Commitment to Community & Traffic Safety

The Responsibility Has Its Rewards campaign encourages fans to participate in designated driver programs sponsored by beer and concessionaire companies at every NFL stadium nationwide, including the Bengals. Fans who pledge to be designated drivers at NFL games are eligible to enter a drawing to be selected as the team's designated driver for the season. During the 2006/07 NFL season, more than 100,000 football fans pledged to be designated drivers. For 2007, TEAM projects that number will continue to increase as more fans plan ahead and make the responsible, winning play.

The selected designated drivers for each of the two teams competing in the Super Bowl are rewarded with a 5 day, 4 night trip to the Super Bowl including roundtrip airfare, hotel accommodations, and 2 tickets to the game.

In addition, one designated driver from an NFL team that does not play in the Super Bowl will be chosen at random to attend the NFL Pro Bowl in Honolulu, Hawaii.

"The Ohio Department of Public Safety wants everyone to have a safe and enjoyable season," said ODPS Director Henry Guzmán. "Whether you will be traveling long distances or staying close to home, everyone can do their part by buckling up, not driving impaired and paying attention to the road."

148 million Americans already know how to put an end to these needless tragedies. According to the 2005 Designated Driver poll completed by Data Development Corporation, 70% of the adult population have been a designated driver or have been driven home by one.

The TEAM Coalition -- an alliance of professional and collegiate sports, entertainment facilities, concessionaries, stadium service providers, the beer industry, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

For more information, please visit www.TeamCoalition.org or www.rhir.org.

Contact Information

  • CONTACT:
    Jill Pepper
    TEAM Coalition
    202-669-0357