SOURCE: Responsys


August 18, 2011 08:00 ET

Responsys Achieves Impressive Growth in First Half of 2011

Successful IPO, Impressive Q1 and Q2 Results, Global Expansion and New Customer Wins Position Company for Another Successful Year in 2011

SAN BRUNO, CA--(Marketwire - Aug 18, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced impressive corporate growth for the first half of 2011. As evidenced by its Q1 and Q2 earnings results and per the guidance provided on its Q2 earnings call, Responsys is on track to deliver 40% growth in 2011 and continue its momentum into the second half of the year.

There are several factors driving this growth, the first of which is the pace and caliber that Responsys is signing new customers around the world eager to implement the company's leading software-as-a-service platform for cross-channel marketing across email, mobile, social and the web. Key customer wins for the first half of 2011 include:

  • Americas: LinkedIn, San Francisco 49ers, Animoto, Inc., and The Vitamin Shoppe.
  • EMEA: John Lewis Partnership Plc., Unister Holding (, and Jacques Vert Plc.
  • Asia Pac: Air New Zealand, Aussie Home Loans, and Centrebet.

The second factor is driven by the nearly $55 billion market opportunity for interactive marketing by 2014 as projected by Forrester Researchi and the fact that key interactive marketing channels continue to thrive in the marketplace despite a tough economic backdrop. Responsys also continues to partner closely with its customers to drive ROI and engagement through cross-channel, interactive marketing campaigns.

"To be successful in today's market, it's imperative that brands engage consumers in a meaningful way over email, mobile and social channels," said Dan Springer, Chief Executive Officer of Responsys. "The impact and ROI from interactive marketing is evident in our incredible customer success stories which highlight increasing revenue, deeper customer engagement and higher marketing efficiency."

Notable 2011 achievements include Responsys' IPO in April; solid financial results for the quarters ended March 31 and June 30; the Responsys Interact Certification program for cross-channel marketing professionals; the launch of the Responsys global New School Marketing-In-Action Tour; Responsys Interact 2011 conference held in the U.S. and U.K.; a strong performance in a market evaluation conducted by leading independent research firm Gartner Research; and recognition of Dan Springer by the San Francisco Business Times as Best CEO.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, LinkedIn, Newegg, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit

Additional Resources

i Forrester Research, US Interactive Marketing Forecast, 2009 To 2014, by Shar VanBoskirk

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact