SOURCE: Responsys


October 03, 2013 11:19 ET

Responsys Adds More Than Fifty Global Retail Customers

As Consumers Increasingly Expect Individual Interactions With Brands, Retailers Look to Responsys to Orchestrate Better Marketing Experiences

SAN BRUNO, CA--(Marketwired - Oct 3, 2013) - Responsys, Inc. (NASDAQ: MKTG), a marketing cloud software and services leader, has added more than 50 retailers to its impressive global client roster, including C.Wonder, Design Within Reach, Kirkland's and Orchard Brands in the U.S.; Kmart and Webster Holdings in Asia Pacific; and Schuh and internetstores in Europe.

Today's consumers increasingly expect relevant and personalized messages from their favorite brands. According to the CMO Council, more than half of consumers would consider ending relationships with brands that did not provide highly relevant content and offers1. Further, recent Responsys research2 found that nearly half (44 percent) of consumers are less responsive to non-personalized, or "mass-marketing" messages; and, when messages are personalized, more than half of consumers (53 percent) are more likely to purchase from that brand. This research underscores that, in the highly competitive retail industry, smart marketers are embracing technologies and strategies that enable them to individualize marketing messages at massive scale and across digital channels.

"At Orchard Brands, we are committed to delivering world-class service and satisfaction to our customers and that absolutely extends to the digital relationships we build with them," said Bill Bass, CMO & Co-President of Orchard Brands. "We believe that by focusing on more individualized and customer-centric digital marketing communications, we can further improve the customer experience and boost conversions. Particularly during peak holiday season, it's strategic marketing partners such as Responsys that enable us to deliver messages that really stand out and resonate with our customers."

With the Responsys Interact Marketing Cloud, a technology platform built to help brands develop and maintain individual relationships with their customers at massive scale, Responsys customers are able to build consumer profiles with rich data, design experiences that unfold over each customer's lifetime and then deliver personalized messages and offers. According to Forrester Research, more than 60 percent of consumers who interact with brands they like do so with multiple channels, so it's critical that brands provide a consistent cross-channel experience.3 Thus, the Interact Marketing Cloud enables marketers to not just orchestrate experiences throughout the customer life cycle, but across the digital channels on which consumers want to hear from brands -- delivering the most relevant content, at the appropriate time in their journey, through the right channel.

"When consumers are inundated with marketing messages, such as during the holiday season, the retailers that will succeed are those that break through the noise by truly understanding their customers and delivering appropriate experiences across channels," said Rich Fleck, Vice President of Strategic Services at Responsys. "We provide our customers with not only the robust technology that orchestrates these individualized interactions at massive scale, but also the strategic counsel that encourages them to continuously innovate and break new ground in digital marketing."

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit:

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1 CMO Council - The Leaders In Loyalty: Feeling The Love From The Loyalty Clubs. 2010

2 Ipsos Observer survey of 1,000 U.S. adults, representative of the online adult population, conducted from April 17 to April 24, 2013

3 Forrester Research: Brand Engagement the Consumer Way 2012. Gina Sverdlov, September 2012