SOURCE: Responsys


September 27, 2013 08:00 ET

Responsys Adds Three Marketing Cloud Software Veterans to Leadership Team

New Executives Bring Deep Marketing Cloud Software Expertise to Help Companies Make the Shift to Marketing Orchestration

SAN BRUNO, CA--(Marketwired - Sep 27, 2013) - Responsys, Inc. (NASDAQ: MKTG), a marketing cloud software and services leader, has made three strategic, senior level hires: Jim Soss, Senior Vice President & General Manager of Enterprise Business, leads Responsys' North American account services and agency teams; Dmitry Kroshka, Vice President of Display Operations, is in charge of the company's display advertising business; and Jeff Clayton, Vice President of Partner Strategy and Alliances, oversees Responsys' strategic partnerships and integrations with other marketing technology applications and CRM systems. All three bring proven expertise and leadership that will help Responsys customers shift their strategies away from mass marketing campaigns and towards individual customer experiences that are orchestrated across the digital channels at massive scale.

"Our customers rely on us for the technology and counsel that will help them become more strategic marketers in a world where consumers are demanding more from their relationships with brands," said Dan Springer, Chairman and CEO of Responsys. "To achieve this, we've built an exceptional leadership team at Responsys, to which Jim, Dmitry and Jeff are excellent additions. Each brings deep expertise in technology and hands-on experience building and executing successful digital marketing strategies, which will be invaluable to our customers and our account service teams."

Jim Soss is a proven leader with strong expertise in all facets of digital marketing and advertising, big data and SaaS solutions. He was most recently CEO of Red Aril, an innovative online data management and technology company, focused on providing real-time audience and media optimized solutions for digital advertising and marketing, which was acquired by Hearst-owned agency, iCrossing in 2011. Before that, he held senior executive positions at Acxiom and Infogroup.

"Responsys is at the forefront of the major shift away from mass marketing tactics and towards programs that are centered entirely on the customer," said Soss. "I am excited to work with the incredible team of marketing professionals at Responsys who are all committed to helping the world's most prolific brands navigate this shift and start realizing the ROI of truly individualized marketing."

Dmitry Kroshka is an experienced marketing strategist and a 15 year veteran of the advertising and media world. Most recently, he was Head of Advertising Innovation at LocalResponse, a mobile and desktop targeted ad network. His background includes numerous roles in direct and digital marketing agencies, including Draft/FCB and ME+YOU, as well as strategic consulting for ESPN, Lifetime TV and Time Media.

"I joined Responsys so that I could be part of a company that is reinventing the way brands reach and talk to their customers in a multi-channel digital world," said Kroshka. "I'm thrilled to be working on growing our innovative display offering, which enables brands to leverage the first party data they have about their customers to deliver display ads as part of an orchestrated cross-channel journey or interaction."

Jeff Clayton brings more than 25 years of sales and digital marketing industry experience to Responsys. With this position, he returns to Responsys -- he was formerly Vice President of Strategic Alliances & Corporate Strategy -- after five years working in the broader database marketing and web analytics industries. Most recently, he was Vice President of Interactive Product Strategy at web analytics and customer intelligence company, Webtrends, and before that, he was in charge of interactive product strategy at customer relationship marketing firm, Merkle.

"The marketing technology space has never been hotter and Responsys has a tremendous opportunity to enhance its offering through strategic partnerships with like-minded digital marketing innovators," said Clayton. "I bring to this role the industry experience and relationships to make these alliances as successful as possible for Responsys and our customers."

Suggested Tweet on Today's @Responsys News

  • Click to Tweet: Three #digitalmarketing stars join @Responsys to help companies make the shift to marketing orchestration

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information visit:

Connect with Responsys