SOURCE: Responsys


April 28, 2009 12:55 ET

Responsys and Bazaarvoice Partner to Maximize e-Commerce Revenue for JC Whitney

Largest Direct Marketer of Automotive Parts and Accessories Increases Customer Engagement and Sales by Integrating Social Commerce With Email Marketing

AUSTIN, TX--(Marketwire - April 28, 2009) - Bazaarvoice Social Commerce Summit -- Responsys, a global provider of on-demand email and marketing automation solutions, today announced that JC Whitney, the largest direct marketer of name-brand automotive parts and accessories, is maximizing e-commerce revenue through an innovative email marketing program made possible by the integration of Responsys Interact® with Bazaarvoice Ratings and Reviews™ & Ask and Answer™. The combined solution enables JC Whitney to increase the amount of user-generated content published on its website -- such as product ratings and reviews and question-and-answer dialogues -- and thereby grow online sales through increased customer engagement, brand loyalty and buyer confidence.

"Combining the community-building power of social commerce with the timeliness and relevancy of email has breathed new life into our multichannel marketing programs," said Pete LaBore, eMarketing Director for JC Whitney. "In just a short period of time, we have seen phenomenal increases in levels of customer engagement and the number of customers utilizing the social features on our website. With these early results, it's obvious the integration of email and social commerce will be a key part of JC Whitney's marketing DNA."

With a seamless integration between Bazaarvoice and Responsys, JC Whitney can automatically trigger email marketing messages after a website visit to encourage users to return to the site to rate and review products, ask and answer questions, and share personal experiences. These triggered emails, on average, have resulted in unique open rates of 100 percent and unique click-through rates of 50 percent for JC Whitney, demonstrating levels of customer engagement well above industry averages.

Responsys and Bazaarvoice have partnered to help customers accelerate their social commerce traction, which will increase engagement and sales. This helps drive e-commerce revenue in several ways:

--  Increase Customer Lifetime Value: customers who engage with a website
    in this way are more likely to purchase again.
--  Increase Number of High-value Customers: automated campaigns encourage
    more people to go back and engage with the website.
--  Increase Conversion Rates: information and reviews shared by customers
    create a compelling community experience for consumers who may be
    considering a purchase.

"Now more than ever, shoppers are looking to their peers to influence their buying decisions. Having the everyday shopper post reviews and insights on products is an invaluable piece of the marketing puzzle," said John Berkley, Vice President of Product Marketing and New Business for Responsys. "Combining social commerce capabilities with best-in-class email marketing has become a key strategy for building an engaged customer community, and ultimately, accelerating online revenue gains. We've been thrilled to see the results enabled by working with our partner, Bazaarvoice, and our joint customer, JC Whitney, in this arena."

Interested customers may contact their Responsys account representative for further information.

Responsys, a Bazaarvoice Radius partner and a Platinum sponsor of the Bazaarvoice Social Commerce Summit, will present email marketing case studies and tactics alongside JC Whitney in a breakout presentation titled, "Leveraging Email for Social Commerce Success: The New Killer App?" on Tuesday, April 28 from 3:40 - 4:25 p.m. at the AT&T Executive Education and Conference Center at The University of Texas.

About JC Whitney & Co.

Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing "everything automotive" with more than 400,000 items covering more than 6 million automotive applications from the latest model year back to the 1920s. JC Whitney offers products for virtually any vehicle -- automobiles, trucks, motorcycles, and more -- through its comprehensive family of general and vehicle-specific catalogs and on the World Wide Web at

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Rent A Car, Intrawest, Lands' End, LEGO, Men's Wearhouse,, StubHub, and UnitedHealthcare. For more information, visit

About Bazaarvoice

Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™, Ask & Answer™, and Stories ™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.

Bazaarvoice was named one of the Best Places to Work in Austin in 2007 and 2008, and received the 2006 and 2008 ClickZ Marketing Innovation of the Year awards. Bazaarvoice currently serves over 350 eCommerce leaders including Borders, Dell, Macy's, Office Depot, Inc.,, PETCO, P&G, QVC and ZipRealty. The company has headquarters in Austin, TX and offices in London, Paris, and Singapore. For more information, please visit the company's Web site at, read the blog at, or email

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact