SOURCE: Responsys


December 08, 2011 08:00 ET

Responsys and MetLife to Present Cross-Channel Marketing Best Practices at NCDM 2011

SAN BRUNO, CA--(Marketwire - Dec 8, 2011) - Responsys, Inc. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced that Responsys and MetLife will speak at the upcoming NCDM 2011 event presented by the Direct Marketing Association (DMA).

What: Marketing. Changed Forever. Cross-Channel Lifecycle Marketing for Today's New Marketer
Today's business environment has changed. Consumers are more dynamic, informed, and unpredictable than ever, and they use more interactive marketing channels -- including email, mobile, social, display and the web -- to inform and execute their buying decisions. To be successful, marketers must be ready with relevant marketing at a moment's notice, whenever and wherever consumer behavior and preferences dictate. Cross-Channel Lifecycle Marketing provides marketers with a more nimble, holistic approach to planning and executing marketing programs that deliver greater customer value and higher revenue.

  • In this session, delegates will walk away with how Responsys customer MetLife is integrating cross-channel lifecycle marketing strategies to drive higher conversion rates and higher levels of efficiency, revenue and engagement.

Who: Heather Blank, Vice President, Strategic Services, Responsys and Responsys customer Ray Burton, Vice President, Middle Market Acquisition, Global Brand, Marketing and Communications (GBMC), MetLife

When: December 13, 2011 from 3:30 - 4:30 p.m. PT

Where: Octavius Ballroom 1, Caesars Palace, Las Vegas, NV

In addition, Mike Hotz, Associate Director of Strategic Services at Responsys, will present a pre-conference intensive workshop on December 12, 2011.

What: Start Segmenting Your Email Program Tomorrow
Segmenting email marketing campaigns based on behavior is second only to automated campaigns based on triggers in terms of effectiveness. In fact, segmented email marketing programs can drive three times the revenue per email over broadcast campaigns. However, many email marketers don't know where to start or stop because they believe the creative resources needed are too intense.

In this intensive workshop, delegates will explore how leading email marketers are quickly and easily segmenting their email marketing campaigns to realize the increased relevance and revenue return from segmentation.

Topics will include:

  • How to identify key segment groups for your business;
  • How to clear the roadblocks to segmentation;
  • How to identify "in-market" data and use it to segment your list;
  • How to use dynamic templates and dynamically populate product information instead of multiple creative versions to make segmentation resource efficient;
  • What metrics to track to gauge the success of segmented campaigns vs. broadcast campaigns; and
  • How to start segmenting your email campaigns tomorrow.

Who: Mike Hotz, Associate Director, Strategic Services, Responsys

When: December 12, 2011 from 9:00 - 11:45 a.m. PT

Where: Octavius Ballroom 5, Caesars Palace, Las Vegas, NV

For NCDM attendees and those unable to attend the event, please connect with Responsys via Facebook, Twitter and LinkedIn.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programmes that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high return on investment, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit

Additional Resources

Contact Information

  • Media Contact
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact