SOURCE: Responsys

Responsys

December 16, 2010 18:30 ET

Responsys and Microsoft Unveil New Interactive Email

Windows Live Hotmail Empowers Consumers With Convenience, Flexibility and Control in Email Communications

SAN BRUNO, CA--(Marketwire - December 16, 2010) - Responsys, Inc., a leading provider of on-demand email and cross-channel marketing solutions, today announced that it is partnering with Windows Live Hotmail from Microsoft to deliver the new experiences and benefits of Active Views email messages to consumers. The new service provides Hotmail users the ability to have more engaging, rich experiences with their email messages, and to take actions more quickly and easily, within the email itself.

With this partnership, Responsys is delivering advanced email solutions -- and ensuring that consumers receive dynamic and up-to-date content in their inboxes, making online interactions easier and saving consumers valuable time.

"By partnering with Hotmail to offer Active Views for our clients, we're helping to pioneer new email technologies and innovations to give people a more convenient and flexible way to interact with email content and services they prefer," said Aaron Smith, Vice President of Campaign Services at Responsys.

Hotmail's new Active Views platform technology addresses security concerns by allowing senders to run code securely in their email messages. It also protects consumers by giving them access to information on the sender's website through forms and inline actions built directly into the email itself, keeping content refreshed and providing a more engaging and time-saving experience. Responsys worked closely as an advisor to the Hotmail team, leveraging its deep email industry expertise to help design and guide the new platform and ensure an optimal user experience for its customers. Starting this week, Active Views will be available to select partners for the pilot program.

"We are always looking to give our clients a better way to market to their customers; better for them, and better for their customers," said Scott Olrich, Chief Marketing Officer of Responsys. "Windows Live Hotmail from Microsoft has the power to transform the email industry -- by creating a much richer environment within the email itself, there is an opportunity to increase conversions, providing improved results that impact the bottom line."

About Responsys
Responsys helps companies execute highly effective marketing campaigns across key interactive channels -- email, mobile, social, and the web. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal, Qantas, Southwest Airlines, StubHub, and UnitedHealthcare. For more information about Responsys products, visit responsys.com

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact