SOURCE: Responsys

April 30, 2007 08:00 ET

Responsys Appoints Ed Henrich Vice President of Strategic Services

Former Yesmail President Brings Deep Analytics and Multichannel Marketing Experience to On-Demand Marketing Leader

REDWOOD CITY, CA -- (MARKET WIRE) -- April 30, 2007 -- Responsys, a global provider of on-demand email and marketing automation solutions, today announced the appointment of Ed Henrich as vice president of strategic services. Henrich, the former president of Yesmail, brings extensive experience in email and analytics to guide Responsys' clients in achieving maximum success with integrated multichannel marketing programs. He will immediately assume leadership for Responsys strategic services organization, including the integration of the recently acquired Loyalty Matrix technology and team to optimize email, print and mobile marketing programs.

"Ed's decision to join Responsys sends a clear signal that we've got the right momentum and vision to be the dominant player in on-demand marketing and that we're committed to building a great team to serve our customers," said Dan Springer, CEO of Responsys. "Ed's leadership and expertise will be extremely valuable as we continue to drive both revenue and strategic relationships with and for our customers."

"Responsys stands apart in pioneering the delivery of on-demand marketing solutions that help predict and deliver the right message to each customer via the best channel," said Henrich. "I am excited to work closely with Responsys customers to help them optimize their multichannel marketing programs, achieve maximum return on their initiatives, and be the most successful marketers they can be."

Henrich, a pioneer in the email marketing industry, joined Post Communications (now Yesmail) in 1997 when it was a five-person startup and became president in 2003. Under his leadership, revenue tripled and the company achieved profitability. Henrich also designed the analytics reporting system that was one of the major competitive advantages of the Yesmail technology platform. He also personally worked to create leading email marketing programs at Hewlett-Packard, Macy's, Avon, Nine West, E*TRADE, Countrywide Financial, and Hotwire.

Before joining Yesmail, Ed was a venture capitalist at Internet Capital Group, and a senior consultant with McKinsey & Company. Immediately prior to joining Responsys, Ed served as founder and president of Henrich Enterprises, an Internet marketing company he founded in 2005 to focus on providing products and services to extend the usability of current web analytic tools.

Henrich is a recognized authority in the Internet marketing industry and a frequent guest speaker at JupiterResearch, ClickZ and DMA conferences. He has also been a guest lecturer on email marketing at New York University. Henrich, a former Fulbright Scholar to Australia, holds a Ph.D. and M.S. from UCLA, and a B.S. from Drexel University.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, Salesforce.com, and The Sharper Image. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact