SOURCE: Responsys

April 28, 2005 08:00 ET

Responsys to Boost Customer Loyalty at Travel Holdings With Email and Lifecycle Messaging Solutions

REDWOOD CITY, CA -- (MARKET WIRE) -- April 28, 2005 -- Responsys, a premier provider of on-demand email and lifecycle campaign management solutions, today announced that Travel Holdings, Inc., the only on-demand, worldwide, multi-channel travel distribution network, has chosen Responsys to accelerate its global brand expansion efforts through strategically timed, highly targeted, and compliant email communications. Travel Holdings joins Responsys' impressive list of customers in the travel and hospitality industries, including: Avis Europe, Continental Airlines, Intrawest Corporation, Lufthansa German Airlines, and Carlson Hotels Worldwide.

"As a pioneer in selling and marketing online travel, we were looking for a partner who could help us build an even stronger base of loyal customers in this competitive market," said Michael Nunez, Marketing Manger of LastMinuteTravel.com. "Responsys helped us create a comprehensive and compliant email and lifecycle messaging strategy to cater specifically to the needs of today's time-starved, spontaneous travelers. In addition, Responsys has the advanced technology to deliver fully automated email campaigns based on a customer's web behavior and email option preferences, which will ultimately save us valuable time, money, and resources."

Travel Holdings is the parent company for EasyClickTravel.com, LastMinuteTravel.com, Tourico Holidays, and Travel Global Systems (TGS). Under the terms of the agreement, Responsys will build an integrated email and lifecycle program for each business unit, as well as provide an easy-to-use technology platform to automate and self-manage those programs for greater marketing efficiency. To date, integrated lifecycle marketing campaigns have been executed for EasyClickTravel.com and LastMinuteTravel.com with plans for additional brands.

Responsys' best-of-breed email and lifecycle campaign management solutions are uniquely tailored to meet the needs of marketers in the travel and hospitality industries. Its industry-leading solutions provide sophisticated outbound messaging capabilities, helping travel and hospitality marketers more easily retain and upsell existing customers, as well as acquire new customers -- significantly increasing open, click-through, and conversion rates.

"Travel Holdings is one of the most innovative and diverse travel distribution companies in the world," said Scott Olrich, Chief Marketing Officer of Responsys. "We are delighted they have joined our growing list of customers in the travel and hospitality market. We look forward to working with them to help take their email marketing programs to the next level, while maximizing customer value and increasing revenue."

About Responsys

Responsys is a premier provider of on-demand email and lifecycle campaign management solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer's lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Intrawest, Lands' End, Office Depot and PETCO. Responsys, the world's largest, private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.

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