SOURCE: Responsys

May 11, 2007 13:00 ET

Responsys CEO to Speak at ClickZ Specifics: Email Marketing Conference

Dan Springer to Share Insight and Practical Tips on How to Use Testing Techniques to Improve Conversion of Email Campaigns

REDWOOD CITY, CA -- (MARKET WIRE) -- May 11, 2007 -- Email is a cornerstone of a successful and cost-effective multichannel marketing program -- but there is always room for improvement. By using smart testing strategies alongside email automation and individualization initiatives, companies can increase conversion rates by over 100% in a few weeks.

Dan Springer, CEO of Responsys, the global leader in delivering on-demand email and marketing automation solutions, will share his inside knowledge on how to test and improve email campaigns at the upcoming ClickZ Specifics: Email Marketing conference. The intensive one-day event is designed to help marketers optimize their email programs to effectively communicate with their customers and prospects. Mr. Springer will host an informative hands-on session called Testing: Techniques and Tactics from 2:00 - 3:00 p.m. on Monday, May 14th. The event will take place at the Marriott Hotel located at 55 Fourth Street in San Francisco.

Mr. Springer will give practical advice on how testing can dramatically improve campaign effectiveness almost overnight. Session attendees will hear real-world case studies that demonstrate how testing and optimizing various email elements -- from subject lines and body text to animations and special offers -- can substantially boost email open rates and conversions. Marketers who want to generate millions in increased revenues for their companies should not miss this practical how-to session!

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, PETCO, Salesforce.com, and The Sharper Image. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact