SOURCE: Responsys

January 28, 2008 08:00 ET

Responsys CMO to Share Multichannel Marketing Insight at PODi AppForum 2008

Scott Olrich to Deliver Advanced Strategies and Easily Implemented Tips for Executing Perfectly Timed, High-Impact Custom Communications That Keep Costs Low and Recipients Engaged

REDWOOD CITY, CA--(Marketwire - January 28, 2008) - Great multichannel marketing not only drives customer engagement, it also dramatically boosts sales. Customers who respond to both online and direct mail typically spend 25% more than customers approached through a single channel. Marketers can increase return even further by sequencing extremely customized email and print-on-demand direct mail messages at perfectly timed moments in the customer lifecycle -- cutting overall marketing costs and decreasing the environmental impact of mass mailings at the same time.

Scott Olrich, CMO of Responsys, will share his inside knowledge on how to optimize the timing and relevance of email and direct mail communications at the upcoming PODi AppForum 2008 in Las Vegas. The session, titled Make Money by Mailing at the Moment When it Makes the Most Sense, will take place from 1:00 - 2:00 p.m. on Tuesday, January 29 in The Rio Hotel. The informative and practical panel will also feature Tom McDermott, Director of AmazingMail.

Responsys works closely with the world's largest brands to accelerate the creation and delivery of highly individualized and integrated marketing campaigns. The company's market-leading multichannel marketing platform includes rich print-on-demand capabilities that deliver perfectly timed direct mail pieces that complement highly targeted email campaigns. During the panel, Olrich will share a real-world case study of a Responsys client that increased campaign revenue more than 15% in just a few weeks with the strategic addition of a custom direct mail piece. Attendees will also hear proven best practices for keeping communications in perfect sync with key events in the customer lifecycle, including tips for correctly sequencing multichannel communications and triggering the delivery of direct mail to one individual at a time -- which is printed on demand and mailed the next business day -- to reduce costs, engage consumers and reduce environmental waste.

"Marketers want to connect with consumers on a one-to-one basis via multichannel campaigns that span email, direct mail and online, but few know how to coordinate and customize these sophisticated campaigns to deliver maximum revenue impact," said Olrich. "Now, new on-demand technologies are making multichannel marketing easier and more effective than ever before. At PODi, I look forward to sharing practical tips and strategies to help marketers take advantage of the newest on-demand email and print technologies that boost sales and increase customer engagement -- almost overnight."

The PODi AppForum is the industry's leading conference for the digital printing industry. At PODi AppForum, digital printing providers and direct marketers come together to learn the newest techniques and technologies, benefiting from a wide selection of educational seminars on everything from applications and operations, to marketing and selling. Thought-provoking sessions tackle productivity, operations, applications, technology, one-to-one campaigns, business strategies, selling and more. The diverse audience of printing and marketing professionals, end users, technology experts and others make the AppForum a productive and stimulating networking opportunity. For more information or to register for the 2008 AppForum, visit or call 585-239-6063.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact