SOURCE: Responsys

December 20, 2007 11:11 ET

Responsys Continues Its Email Reign; Cited as a Leader Among Email Marketing Service Providers by Independent Research Firm

Responsys Received Top Score for Strategy, Scoring Perfect 5.00s for Executive Vision, Strength of Employee Base, Product Roadmap, and Breadth of Marketing Needs Supported

REDWOOD CITY, CA--(Marketwire - December 20, 2007) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Forrester Research named Responsys a Leader in "The Forrester Wave™: Email Marketing Service Providers, Q4 2007" (December 2007). According to the vendor summary, "Responsys Continues Its Email Reign" (December 20, 2007), Responsys "repeats its top position in Forrester's email marketing service provider evaluation for the second time in a row."

According to Forrester, Responsys has "first-rate functionality" that makes it "one of the strongest performers in our study." Responsys received the highest score in the technology platform category (4.63/5.00) and was found to be "among the most scalable." Responsys also received the top score in the customers category (4.60/5.00), a category that focuses on how strong and diverse a vendor's customer base is, and received a perfect score for its strength of employee base (5.00/5.00). In citing what makes vendors stand out, Forrester noted that "the top providers in the space connect with their clients as marketers and impart analytical and strategic guidance that improves the clients' business."

Responsys also received the top score in Strategy. In the sub-categories of the Strategy section, Responsys received perfect scores for its executive vision (5.00/5.00) and its product road map (5.00/5.00). According to the report, "Forrester applauds the vendor's shift (from ESP to on-demand marketing platform), as it mirrors marketer needs." Responsys also received perfect scores for its breadth of marketing needs supported (5.00/5.00).

"The Forrester Wave reflects a trend that is transforming our clients' business: successful marketers have evolved beyond simple email delivery concerns to embrace email as a cornerstone of a multichannel marketing strategy spanning email, mobile and direct mail," said Dan Springer, Chief Executive Officer of Responsys. "We're not surprised to see Forrester single out strategic guidance, triggered communications, strong channel integration, and analytics proficiency as the cornerstones of a successful email marketing programs. Our ability to deliver on these core requirements is driving our outstanding growth and customer retention rate. Responsys' placement as a Forrester Wave leader reflects our commitment to providing our customers with the team, technology and vision to improve the performance of their multichannel marketing programs across the entire marketing lifecycle."

The Forrester Wave: Email Marketing Service Providers, Q4 2007 is a rigorous and extremely comprehensive evaluation of top email marketing service providers based on revenues, features, market presence, and business strategy. The evaluation process includes an assessment of each vendor's offering across more than 64 different criteria, as well as technology demonstrations, reviews of supporting documentation, and in-depth interviews with key executives and dozens of reference customers.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in Redwood City, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 801-7517
    Email Contact