SOURCE: Responsys

Responsys

August 24, 2009 14:11 ET

Responsys Continues Strong Growth in First Half of 2009

World-Class Brands Such as Chico's FAS and PayPal Continue to Seek Out Responsys for Higher ROI and Marketing Efficiency

SAN BRUNO, CA--(Marketwire - August 24, 2009) - Responsys, a leading provider of on-demand email marketing and cross-channel campaign management solutions, today announced continued corporate growth and momentum for the first half of 2009 as the company added more top brands to its world-class customer base. Companies including Build-A-Bear Workshop®, Chico's FAS, LaTienda.com, PayPal, Sears Holdings Corporation, and Title Nine Sports have recently chosen Responsys for email and cross-channel campaign management, driving the company's significant revenue growth and its fifth consecutive year of profitability.

Responsys continues to make noteworthy enhancements to its top ranked SaaS email and cross-channel marketing platform. Most recently the company released Responsys Interact® Connect™, an easy-to-use integration tool that allows marketers to define, schedule, and automate data transfers between external systems. In addition, Responsys also announced the industry's first fully embedded integration capability for recommendation, testing, and targeting solutions, giving marketers new and easier ways to personalize campaign content for greater relevance and ROI.

"Responsys' strong performance and momentum are evidence of the increased strategic importance of email and interactive marketing fueled by this tough economic climate," said Dan Springer, Chief Executive Officer of Responsys. "Responsys continues to focus on delivering innovative products and services that empower marketers to create superior cross-channel experiences for their customers and drive tangible results. Customer behavior is changing dramatically with the increased adoption of new and emerging interactive marketing and social channels. Responsys is committed to helping marketers stay one step ahead."

The company continued to expand its domestic and international operations. Internationally, Responsys drove 60% revenue growth in Europe, added industry-leading clients such as Barratts Priceless Limited, among others, to its rapidly growing customer base, and continued to increase its headcount abroad. Responsys Asia announced the opening of a new office in Sydney, bringing world-class service to its existing client base in Australia and New Zealand. Responsys Asia also continued its growth momentum by adding world-class brands like Fox International Channels Asia, Jeanswest, SmartSalary and TEQUILA to its client roster.

Continuing its infrastructure, applications and operational excellence, Responsys increased message volume 51% in the first seven months of 2009. It also bolstered its infrastructure by almost doubling its support for promotional and transactional messages and upgraded its SaaS technologies across the board.

Responsys also remains highly praised by the industry, recognized in 2009 as a Hot Software Company by JMP Securities; an Upshot50 Marketing Technology Leader; one of the best private and emerging technology companies by AlwaysOn; and a "Niche Player" in Gartner, Inc.'s "Magic Quadrant for CRM Multichannel Campaign Management" report.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit responsys.com.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact