SOURCE: Responsys

May 20, 2008 08:00 ET

Responsys Customer Avery Dennison Named a 1to1 Magazine 2008 Customer Champion

SAN BRUNO, CA--(Marketwire - May 20, 2008) - Responsys, a leading global provider of on-demand email and marketing automation solutions, is pleased to announce that Avery Dennison Customer Experience Marketing Director Bruce Bauman has been named a 2008 Customer Champion by 1to1 Magazine. The award recognizes Bauman and Avery Dennison ( for pioneering innovative one-to-one marketing strategies that engage consumers at emotionally relevant moments. The award-winning campaigns are executed through Responsys Interact® which enables Avery Dennison to trigger individualized multichannel communications based on key events in the customer lifecycle.

"Marketers often put their product at the center of their communications," said Bauman. "At Avery Dennison, we take a different approach. We meticulously evaluate our marketing program from the perspective of our customers, and provide them with well-timed communications that engage their needs and help them achieve their goals. Through Responsys, we ensure that customers are getting the most relevant communications at the right time to maximize the value of our marketing efforts."

As part of its customer-centricity initiative, Avery Dennison engages consumers in an ongoing dialogue around their tasks, tools, and unmet needs. Based on this feedback, Avery Dennison identifies the best moments to engage customers with relevant marketing that helps them solve their problems and achieve their goals. Through the industry-leading Responsys Interact on-demand marketing platform, the company triggers individualized messages with the right offers -- for example, a demo or a free sample -- at emotionally relevant moments in order to achieve a much greater level of response and adoption. Results are continually measured in order to optimize both the individual campaigns and ongoing consumer relationships.

"Bruce and Avery Dennison have done an amazing job of understanding consumer needs at the right moments in the customer lifecycle, and using Responsys to effectively communicate with the consumer once that moment is identified," said Scott Olrich, Chief Marketing Officer of Responsys. "We are very honored to help Avery Dennison execute not only customer-centric marketing but award-winning marketing, and we commend Bruce on this recognition from 1to1 Magazine."

The 1to1 Customer Champions spotlights executives whose time and energy are spent understanding customer needs and expectations, communicating them to employees at all levels, and helping to align how their organizations meet customer requirements with the overall business strategy. More information on this year's 15 honorees is available at

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO, and Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit

About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 company with 2007 sales of $6.3 billion. Avery Dennison employs more than 30,000 individuals in over 60 countries, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

Responsys®, Responsys Interact®, Individualized Lifecycle Marketing™ and Engage at Every Stage™ are trademarks of Responsys Inc. All other trademarks and registered trademarks are the properties of their respective owners.

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact