SOURCE: Responsys


February 01, 2010 16:30 ET

Responsys Customer MetLife Auto & Home to Keynote Alongside Responsys CMO at Webtrends Engage 2010

SAN BRUNO, CA--(Marketwire - February 1, 2010) - Responsys, a global provider of on-demand email and cross-channel marketing solutions, today announced that its Chief Marketing Officer Scott Olrich will keynote at the upcoming Webtrends Engage user conference in New Orleans this week.

What:  Marketing. Changed Forever.  Cross-Channel Lifecycle Marketing for 
Today's New Marketer -- Today's business environment has changed. 
Consumers are more dynamic, informed, and unpredictable than ever, and 
they use more interactive channels -- including email, mobile, social and 
the web -- to inform and execute their buying decisions. To be successful, 
marketers must be ready with relevant marketing at a moment's notice, 
whenever and wherever consumer behavior and preferences dictate. Hear 
Scott Olrich discuss with Rick Heffernan about how MetLife Auto & Home® 
is leveraging Cross-Channel Lifecycle Marketing -- a more nimble, holistic 
approach to planning and executing marketing programs that deliver greater 
customer value and higher revenue.

Who:    Scott Olrich, Chief Marketing Officer, Responsys
        Rick Heffernan, Manager, Internet Sales Strategy for MetLife 
        Auto & Home

When:   Tuesday, February 2, 2010 from 1:30 - 2:00 p.m. CST

Where:  The Roosevelt Hotel, New Orleans, LA

About Scott Olrich

Scott Olrich is Chief Marketing Officer of Responsys. He joined the company in late 2004 with the vision to create the leading cross-channel marketing company to help marketers across all industries more effectively execute campaigns across email, mobile, social, and Web channels all through one platform. Under Olrich's direction, Responsys has launched groundbreaking cross-channel products, acquired leading cross-channel services companies like Smith-Harmon Inc., and been recognized for leadership in email marketing and cross-channel campaign management by independent analyst firms. An evangelist for cross-channel lifecycle marketing, Scott is frequently quoted in top publications such as Forbes, DIRECT, 1to1 Magazine, ClickZ, BtoB Magazine and DM News, and speaks regularly at industry conferences, such as Forrester Marketing Forum '08 and '09, NCDM '09, Omniture Summit '07, '08 and '09, Internet World, MarketingSherpa, AMA, and DMA. Throughout his career, Olrich, who has more than 15 years of experience in the Internet, ASP, and consulting, has analyzed the marketing industry's on-going transformation across all channels. Prior to joining Responsys, Olrich was a founding executive and Senior Vice President at Topica, an email marketing application service provider, where he helped the company become one of the nation's largest email marketing companies serving the SMB market. Prior to that, Olrich was a senior consultant at Accenture in the Business Process Reengineering Group with a special focus on demand generation. Olrich holds a BS in Business and Finance from San Diego State University.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. The company enables organizations to increase revenue and customer loyalty through successful email and cross-channel marketing. Responsys helps marketing organizations maximize their results by enabling every customer interaction to be highly automated and individualized, and every process to be highly collaborative, efficient, and error-free. With its on-demand, software-as-a-service (SaaS) delivery model, award-winning services, and proven Individualized Lifecycle Marketing™ approach, Responsys offers the highest ROI, the lowest total cost of ownership, and the fastest time-to-value of any marketing solution available today. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys is trusted by world-class brands such as: Avis Europe, Chico's, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, Men's Wearhouse, PayPal,, Southwest Airlines, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Members of the media, contact:
    Kimberly Canedo
    Email Contact
    (650) 745-1720