SOURCE: Responsys


June 16, 2009 08:00 ET

Responsys Delivers Industry's First Fully Embedded Integrations With Leading Recommendation and Targeting Solutions

New Partnerships Make It Easy for Marketers to Personalize Campaign Content for Greater Relevance and ROI

SAN BRUNO, CA--(Marketwire - June 16, 2009) - Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced the industry's first fully embedded integrations for recommendation, testing, and targeting solutions, giving marketers new and easier ways to personalize campaign content for greater relevance and ROI. Available directly from within the Responsys Interact® Campaign™ interface, Responsys has partnered with Aggregate Knowledge, Baynote, Certona, Coremetrics, MyBuys, Omniture, Proclivity Systems, richrelevance, and Strands for recommendation solutions, and Omniture for testing and targeting solutions.

In just a few clicks, marketers can now dynamically deliver contextual, behavior-driven, or personalized content such as product recommendations based on like-minded customers and web site behavior, or optimized copy and images based on real-time results of multivariate tests, into email campaigns for a superior customer experience and greater marketing ROI.

"There have been incredible advances in the targeting and recommendation space over the past several years. What was once the sole domain of early innovators like Amazon is now available to companies of all sizes, in all industries," said John Berkley, Vice President of Product Marketing at Responsys. "With this combined offering, marketers can now take advantage of leading recommendation and targeting solutions to automatically insert personalized content and offers into a campaign. This brings huge time savings, and more importantly, a huge lift to campaign ROI."

Using simple drop-down menus in Responsys Interact Campaign, the industry's leading campaign management solution, marketers can select the appropriate recommendation, testing or targeting solutions and deliver content that is dynamically determined at the time the email campaign is sent or when the recipient opens the email. The combined solutions enable the ultimate timeliness and relevancy of message delivery.

Responsys customers praise the new dynamic content capabilities of Interact Campaign:

--  "We've had success with Baynote's recommendations on our web site and
    now we've seen similar positive returns since we've implemented them in our
    email campaigns powered by Responsys," said Jay DeFoore, Director of
    Consumer Marketing at The Knot Inc. "It shows that users really trust and
    respect the wisdom of the crowd."
--  "Given the challenging economic climate, we need to push the envelope
    to deliver the most compelling content and offers to our customers," said
    Elizabeth Nakamoto, Lead Business Data Architect at StubHub. "Responsys and
    Omniture have enabled us to test and deliver the type of high-impact
    marketing that is needed in these times. The results speak for
    themselves -- these integrated campaigns are driving 2,500% more revenue
    per email than average marketing campaigns."

The new partner content options are now generally available within the Responsys Interact® Campaign™ solution for multichannel campaign management. Please visit or call 800-624-5356 for more information.

Responsys will be unveiling the new solution in a live web conference today at 11:00 a.m. PDT to discuss the benefits of leveraging highly targeted, personalized content into outbound campaigns, including real-world case studies. For more information or to attend the web conference, please visit:

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse,, StubHub, and UnitedHealthcare. For more information, visit

Contact Information

  • Contact:
    Kimberly Canedo
    Responsys, Inc.
    (650) 745-1720
    Email Contact